Marketing Specialist Tires and «MechaniXclub» 80-100%

Marketing Specialist Tires and «MechaniXclub» 80-100% You are enthusiastic about marketing, think creatively, and want to actively contribute your ideas in a dynamic environment? Then, together with us, shape innovative marketing and communication measures for the ESA and the MechaniXclub. Marketing Specialist Tires and «MechaniXclub» 80-100% Workplace Burgdorf Your tasks You plan, develop, and realize innovative marketing and communication strategies based on sound market and customer analyses. Implementation takes place according to the 7-P model of the ESA and includes creative, targeted campaigns. With passion, you are responsible for the maintenance and marketing of the tire assortment to external customers as well as internal stakeholders. In doing so, you continuously optimize sales and inventory management and develop targeted sales promotion measures. Ongoing sales analyses and the creation of sound sales planning are just as much part of your tasks as the development of advertising and sales promotion measures as well as sell-out aids for garage businesses. You are responsible for the development and implementation of communication and marketing measures for the «MechaniXclub» community. This includes active communication with members as well as other stakeholders. The creation and maintenance of content for ESA's internet, shop, and social media channels are just as much part of your tasks as the development of advertising materials for customers. You work closely with internal and external contact persons, maintain an active exchange with all stakeholders, and ensure the optimal integration of the «MechaniXclub». With the creation of statistics and mathematical decision-making aids, you support sales planning and promote efficiency in your area of responsibility. You help in the construction of new marketing instruments for the ESA and its subsidiaries and contribute innovative ideas to continuous further development. What you bring with you You have a completed basic or further education in the field of marketing as well as one to two years of relevant professional experience, ideally in the automotive industry or in a technical environment. You bring sound experience in the development and implementation of marketing concepts as well as in sales planning. Good user knowledge of Office programs and common marketing tools is required. Confident handling of digital channels and social media is a must. You know the trends of the relevant social media platforms and understand how to integrate them effectively into your work. You have proficient German language skills as well as very good written and oral communication skills. Good English skills are a plus. You work independently, structured, and goal-oriented. Initiative, creativity, and a spirit of innovation characterize you. What you may expect We offer you a versatile and demanding activity in an exciting environment with scope for design. Advantageous employment conditions with good social and interesting additional benefits round off our offer to you. Who we are Wholesale is our passion – thus, the purchasing organization of the Schweizerisches Auto- und Motorfahrzeuggewerbes ESA, with its comprehensive assortment of consumer and investment goods as well as industry-specific services, forms the backbone of the automotive industry in Switzerland. At various locations in all parts of the country, the cooperative employs around 730 employees including 62 apprentices. MechaniXclub The MechaniXclub is a platform and community for young professionals in the automotive sector. Apprentices, students, and young professionals benefit from exclusive events, competitions, further training, and networking opportunities. The goal is to promote exchange and support the next generation in the automotive industry. Interested? Then please send us your complete application via our HR job portal. We look forward to getting to know you! jpidfbf4132jm jit0623jm jiy26jm