Marketing Data Specialist (m/w/d) 90% - Medienjobs

01.09.2026 or by agreement You can look forward to this. The "Marketing Automation & CRM" team is responsible for data-driven dialog marketing (online and offline) throughout the entire customer journey. Our goal is to develop growth strategies and advance the positioning of SBB in data-based marketing. You can expect a well-established, motivated team with a great openness to innovation, high technical expertise, and strong team spirit. You will actively contribute to the conception and optimization of our automated email campaigns and use modern technologies to create personalized content. Together, we will drive the development of personalized, automated customer interactions forward - with a clear focus on relevance, quality, and measurable impact. You can find benefits like free GA, discounted travel abroad - also for your family - on our website under Benefits. This is what you can achieve. • As a Marketing Data Specialist (m/w/d), you will be responsible for data-driven segmentation and target group selection for direct marketing measures as well as their continuous development (data modeling, scoring, selection). • You will ensure the operational operation around data selection and support the optimization of the data basis. • You will actively work on the further development and use of the Marketing Automation Platform (BSI Customer Suite) and bring your know-how into projects around data-driven marketing. • You will analyze campaign performance and derive data-based optimizations to increase relevance, personalization, and conversion. • You will advise internal stakeholders on the conception of data-driven dialog measures and the use of data in campaigns and bring best practices from email and dialog marketing. • You will actively drive topics such as automation, AI, standardization, and scaling. This is what you bring. • A high degree of initiative and the ability to drive topics forward and act as a sparring partner for stakeholders characterize you. • With your pronounced analytical skills, you interpret data in a targeted manner and derive optimizations from it. • You have several years of experience in the field of email marketing and marketing automation with a focus on data management, segmentation, and customer journeys. • You can demonstrate in-depth experience with dialog marketing technologies (CRM, marketing automation tools, email management, tracking), ideally with the BSI Customer Suite. • You have a solid understanding of data and knowledge in data modeling and database queries in the marketing context, as well as a secure and routine handling of SQL, Snowflake, and SPSS Modeler. • A completed degree (uni/FH) in marketing, economics, or business informatics or equivalent training, as well as very good German language skills (C1) and good knowledge (B1) of another national language, are required for this function. Your salary and benefits. We have a fair and progressive salary system and actively promote salary equality. Therefore, further and detailed information on the salary system at SBB is transparently available. This position is at the requirement level J, regional allowance stage 1. More about salary and benefits. This is how you get started. That you want to move Switzerland with us is the greatest motivation for us. That's why we waive a letter of motivation for this position. If you still want to communicate your motivation to us, you have the opportunity to do so in our application tool. Achieving great things is easier with you. This starts with your application. This is how it continues. • Application • Virtual get-to-know with HR and executive • Personal get-to-know • Final decision Still have questions? About the application process SBB Recruiting Support Phone + 41 51 220 20 29 recruiting@sbb.ch #einfachDu FAQ about the application About the position Job ID 103629 Sandra Bachmann, deputy head of Marketing Automation & CRM Phone: +41 79 394 77 24 *Applications by email cannot be considered. For this position, we do not accept any dossiers from recruitment agencies.*