Head of Marketing / Member of the Executive Board

With strategic foresight, a sense for brands and people, and a confident understanding of the market as well as consumers, you will shape the future of the Swissmilk brand.

SMP is the national umbrella organization of Swiss milk producers. Under the Swissmilk brand, it operates the national marketing for Swiss milk and dairy products. As part of a succession arrangement, we are looking for an experienced, entrepreneurially minded and convincing personality as

Head of Marketing / Member of the Executive Board

In this key position, you will lead and develop the entire marketing department of Swissmilk. Together with your experienced leadership team and around 50 employees, you will ensure a strong positioning of Swiss milk and dairy products and consistently develop existing marketing activities. You combine brand management, campaigning, content, digital channels, live communication, as well as the topics of sustainability, health & enjoyment into an effective overall presence and ensure that the different target groups are reached with the right messages via the relevant channels.

You recognize market and consumer trends, set the right strategic priorities, and ensure effective use of resources. In the future, the presence of Swiss milk and dairy products at the Point of Sale should be particularly strengthened. Together with industry players and the retail sector, you will develop corresponding approaches and integrate them meaningfully into the existing marketing mix. At the same time, you are responsible for the relevant budgets and maintain close exchange with the various stakeholders of the Swiss dairy industry.

As a member of the four-person Executive Board, you will actively shape the further development of SMP and bring the perspective of the market and consumers into the corporate management. Depending on suitability, there is also the possibility to take on additional responsibility as Co-CEO of SMP.

We are looking for a convincing leader with higher education in marketing, business administration or a comparable field of study, as well as several years of leadership and marketing experience. Profound experience in the food industry and affinity for Swiss agriculture are mandatory for this position. You have a convincing track record in brand management, think strategically and entrepreneurially, and act pragmatically. With your communicative and winning manner, you lead at eye level, provide orientation, and succeed in inspiring people for common goals. Very good German and French skills are mandatorily required.

A strong brand, an experienced team and the