Brand Strategy Manager m/w/d

Brand Strategy Manager m/w/d Ibach/Schwyz, Victorinox AG, Marketing organization unit The origins of Victorinox date back to 1884, when Elsener founded a cutlery workshop in central Switzerland and developed the original Swiss Army Knife™. Today, Victorinox is a fourth-generation family business operating in over 120 countries. In addition to the iconic pocket knives, high-quality household and professional knives, watches, and travel luggage are part of the portfolio. The products embody the brand and ensure that consumers are well-prepared for the challenges of everyday life with thoughtful and masterfully crafted solutions. Description of tasks Leadership of initiatives and collaboration on topics in the area of brand strategy Planning, control, and implementation of brand-strategic projects in an international environment, including cooperation with external partners Leadership of projects in the development and implementation of brand-driven communication tools (e.g. Brand Movie, Image Brochure, etc.) Support in the conception and implementation of internal and external brand trainings and onboarding Collaboration and role as sparring partner in cross-functional and cross-departmental projects to ensure consistency with the brand strategy Development of decision-making bases and convincing presentations for the Head of Brand and the CMO Profile Completed degree in marketing, business administration, communication, or a comparable field Several years of professional experience in marketing/brand management, ideally with a focus on brand-strategic topics Experience in project management and enjoyment of project control Structured, independent, and careful work approach Networked and flexible thinking as well as pronounced strategic, conceptual, and analytical skills Very good communication and presentation skills German and English at C1 level Benefits Unique, family-like culture with long-term and sustainable corporate management Internal course and leisure offer as well as support for external further education Modern working time models, such as home office Free parking spaces or commuting contributions for public transport Attractive benefits with our pension fund and social insurance