Senior Data Analyst: Marketing Automation

As a Senior Data Analyst: Marketing Automation, you design the entire process of data collection, analysis, and interpretation for existing and potential customers. You translate data-based insights into concrete measures and support the further development of our marketing automation strategy. With your know-how, you drive personalization and thus strengthen the effectiveness of our campaigns. In doing so, you make an important contribution to the success of Marketing and PostFinance. Why you start with us Time for recovery 6 weeks of vacation and the possibility of unpaid leave. Flexible working models Part-time, job sharing, and top sharing. Individual development Diverse training and further education offers, temporary job changes, and stages. Modern working worlds Modern workplaces, co-working in Bern and Zürich as well as home office in many areas. Maternity & paternity leave 18 weeks fully paid maternity leave and 4 weeks paternity leave. Health in focus Preventive offers, ergonomic workplaces, and targeted support during longer absences. Mobility offers Free Half-Fare travelcard or discounted GA as well as attractive bicycle, carsharing, and e-car offers. Lived equal opportunity Among other things through transparent salary information in our job advertisements. What you can achieve • You work closely with campaign managers, understand their needs, and support them in targeted target group selection • You create ad-hoc analyses, prepare data in a visually understandable way, and derive data-based recommendations for action for decision-makers • You support the measurement and further development of relevant KPIs for success control of marketing activities • You accompany projects from initialization to implementation and bring a data-based and customer-centric perspective to them • You proactively contribute your ideas and work closely with colleagues from Data Science, Marketing, and IT to develop innovative solutions What you bring with you • Experience in business and customer intelligence as well as in handling BI tools such as SAS, Tableau, or Power BI • Analytical knowledge with a strong focus on business impact and a data-driven mindset • Understanding of marketing KPIs, customer journeys, and campaign logics as well as an advantage through knowledge of marketing automation tools • Very good knowledge of SQL and Excel as well as an advantage through knowledge of Python or R • Strong communication skills, team orientation, as well as confidence in data visualization and storytelling in interdisciplinary exchange • Independent, structured, and goal-oriented way of working