Marketing Data Specialist (m/w/d)

Move Switzerland with us. Marketing Data Specialist (m/w/d) Bern 01.09.2026 or by agreement 90% 103629 This is what you can look forward to. The team <<Marketing Automation & CRM>> is responsible for data-driven dialogue marketing (online and offline) along the entire customer journey. Our goal is to develop growth strategies and advance the positioning of SBB in data-based marketing. You can expect a well-rehearsed, motivated team with a great openness to innovation, high professional competence, and strong team spirit. You will actively contribute to the conception and optimization of our automated email campaigns and use modern technologies to create personalized content. Together, we will drive the further development of personalized, automated customer interactions - with a clear focus on relevance, quality, and measurable impact. You can find benefits like free GA, discounted travel abroad - also for your family - on our website under Benefits (https://company.sbb.ch/de/jobs-karriere/arbeitgeberin/benefits.html). This is what you can achieve. <br /> • As a Marketing Data Specialist (m/w/d), you will be responsible for data-driven segmentation and target group selection for direct marketing measures as well as their continuous development (data modeling, scoring, selection). • You will ensure the operational operation around data selection and support the optimization of the data basis. • You will actively work on the further development and use of the Marketing Automation Platform (BSI Customer Suite) and bring your know-how into projects around data-driven marketing. • You will analyze campaign performance and derive data-based optimizations to increase relevance, personalization, and conversion. • You will advise internal stakeholders on the conception of data-driven dialogue measures and the use of data in campaigns and bring best practices from email & dialogue marketing. • You will actively drive topics such as automation, AI, standardization, and scaling. <br /> This is what you bring. <br /> • A high degree of initiative and the ability to drive topics forward and act as a sparring partner for stakeholders characterize you. • With your pronounced analytical skills, you interpret data in a targeted manner and derive optimizations from it. • You have several years of experience in the field of email marketing and marketing automation with a focus on data management, segmentation, and customer journeys. • You can demonstrate solid experience with dialogue marketing technologies (CRM, marketing automation tools, email management, tracking), ideally with the BSI Customer Suite. • You have a solid understanding of data and knowledge in data modeling and database queries in the marketing context, as well as a safe and routine handling of SQL, Snowflake, and SPSS Modeler. • A completed degree (uni/FH) in marketing, economics, or business informatics or equivalent training, as well as very good German language skills (C1) and good knowledge (B1) of another national language, are required for this function. <br /> Your salary and benefits. We have a fair and progressive salary system and are actively committed to salary equality. Therefore, further and detailed information on the salary system at SBB is transparently available. This position is at the requirement level J, regional allowance stage 1. More on salary and benefits (https://company.sbb.ch/de/jobs-karriere/arbeiten-bei-der-sbb/lohntransparenz.html). This is how you get started. The fact that you want to move Switzerland with us is the greatest motivation for us. That's why we're waiving a letter of motivation for this position. If you still want to share your motivation with us, you have the opportunity to do so in our application tool. Achieving great things is easier with you. That starts with your application. We do not accept portfolios from recruitment agencies for this position. For this position Sandra Bachmann, Deputy Head of Marketing Automation & CRM Phone: +41 79 394 77 24