Marketing Manager Swiss Market

• 03 September 2026
• 100%
• Indefinite duration
• Nicolas G. Hayek Strasse 1 CH, 2502 Biel/Bienne
• Log in to see the salary estimate from jobup.ch

The company

Swatch holds a leading position in the Swiss watch industry and is among the most popular brands in the world. The first Swatch watches surprised the entire world with their revolutionary concept, their creative design, and their provocative spirit. The brand philosophy is based on color, movement, lightness, and transparency, characteristics that can be found in every Swatch product and project. The brand asserts its global presence in the worlds of sport and art.

Job description

In order to strengthen our Marketing department, Swatch is currently recruiting a

MARKETING MANAGER SWISS MARKET (m/f) 100%

In this role, you will take charge of the direction of the marketing department for the Swiss market for the Swatch and Flik Flak brands.

Your area of responsibility includes the following activities:

• Develop, implement, and present the annual marketing plan for the Swatch and Flik Flak brands (advertising, traditional and digital media, sponsoring, promotions, merchandising, and decoration) in accordance with Swatch International directives
• Plan, coordinate, and monitor marketing campaigns, direct marketing activities, e-commerce activities, product launches, and loyalty programs (Swatch Club Switzerland), as well as online shop activities (newsletters, banners, keywords, traffic, and performance) and social media (content, budget, competition, etc.).
• Organize and coordinate events, product launches, and meetings with key accounts, and develop promotions intended for dealers with appropriate advertising materials
• Prepare briefings for agencies and external partners for the development of creative concepts, advertising materials, decorations, and media plans
• Identify, evaluate, and implement new sponsoring opportunities and ensure the activation of partnerships
• Ensure the management, allocation, monitoring, and control of the marketing budget
• Coordinate the Swiss market Marketing team (3 employees) in a matrix environment

In addition to your daily tasks, you will supervise various projects and work in close collaboration with the International Marketing department, the Brand Manager for the Swiss market, logistics, the Retail department, sales, and external clients on a daily basis.

Profile

We are looking for a dynamic and innovative personality capable of adapting quickly to various situations through rapid understanding and creativity.

• Training in marketing (Marketing Manager or equivalent)
• 5 to 7 years of experience in marketing project management as well as 2 to 3 years of experience in team management
• Very good knowledge of digital marketing, communication, social networks, visual merchandising, and events
• Experience in a dynamic environment, ideally fashion, lifestyle, or retail

Professional requirements

• Creative, innovative personality capable of adapting quickly
• Natural leadership, with a strong ability to coordinate teams and collaborate with various stakeholders.
• Excellent communication and negotiation skills
• Ability to manage multiple projects simultaneously with autonomy and rigor
• Availability to work several weekends per year if necessary

Languages

• Mastery of French, German, and English

Company address

At Swatch, we do not do boredom. We thrive through innovation and breathe our pioneering and adventurous spirit into everything we do. Thus, we evolve in a dynamic and energetic environment that values creativity, teamwork, and openness. We want our employees to feel inspired to bring their best and authentic selves to work and actively seek to create an environment that prioritizes diversity, equity, and inclusion, where everyone feels heard and appreciated. We are convinced that happy and healthy employees are the key to success. That is why we offer attractive benefits, including:

Work and public holidays:

• Flexible 40 hours of work/week
• 25 to 30 days of annual leave

Health insurance / Pension fund:

• Contribution to health insurance costs
• First-class pension fund

Maternity/Paternity:

• Extended maternity leave
• Family allowances beyond legal requirements

Additional training:

• Training and development plan
• Paid language courses

Mobility:

• Unique and modern buildings as well as outdoor facilities
• Convenient location and access by public transport
• Free underground parking and access to self-service bicycles

F&B:

• Subsidized on-site canteen and food trucks
• Free coffee and tea

Other:

• Discounts on products
• Fitness benefits and programs
• Fun events at work

Contact

If you feel that this stimulating opportunity matches your profile and expectations, please click on the APPLY link to send us your CV.

SWATCH Ltd.

Human Resources

Nicolas G. Hayek Strasse 1

CH - 2502 Bienne/Bienne