Head of Marketing and B2C Sales (m/f/d)

• 30 September 2026
• 100%
• Indefinite period
• Rue de Loèche 70, 1950 Sion

Three houses. Three traditional brands. One common requirement.

Maison Gilliard SA, Domaines Chevaliers SA and Henri Valloton Sàrl have represented exceptional viticultural expertise for over 140 years. With our traditional brands, our unique estates and our constant quest for the highest quality, we are among the renowned players in the Swiss viticultural sector. From the vine to the consumer, we master the entire value chain and pursue a clear objective: to strengthen our brands, conquer new consumers and develop our presence on the Swiss as well as international market.

To support this momentum, we are looking for an entrepreneurial and committed personality wishing to play a key role in our growth:

Head of Marketing and B2C Sales (m/f) ##

Your mission ###

Transforming ideas into results. Reporting directly to the general management, you develop and drive the marketing strategy of our three companies and their different brands. As a central figure in our growth, you combine strategic thinking, creativity and an entrepreneurial spirit. Your goal is to increase the awareness of our brands, to develop sales and to create new experiences for our consumers.

Your main responsibilities ###

1. Strategy, brands and business development

• Development and implementation of the marketing strategy for our three companies, strengthening brand positioning and ensuring their legal protection.
• Elaboration and execution of the annual marketing plan in close collaboration with management and sales teams.
• Establishment and maintenance of strategic partnerships, sponsorship contracts as well as collaboration with our brand ambassadors.
• Analysis of market trends, consumer needs and competitive activities to identify new growth opportunities.

1. Management and commercial development

• Recruitment, management and development of a team composed of four sector managers as well as permanent and temporary employees in the fields of events, trade fairs and enotourism.
• Overall responsibility for all B2C sales activities, from budget planning to the achievement of turnover objectives.
• Close collaboration with B2B sales teams to develop effective marketing actions and sales tools, notably via digital channels and our online shop.

1. Communication and brand awareness

• Design, development and management of innovative communication campaigns in digital and traditional media.
• Responsibility for our visibility, corporate communication as well as public relations.
• Development of our events, trade fairs and enotourism offers as key instruments to increase awareness, loyalty and turnover.

Your profile ###

We are primarily looking for a personality combining strategic thinking, managerial skills and implementation capacity.

• University degree in marketing, communication, business management or equivalent training.
• Significant professional experience in a marketing function with strategic, commercial and human responsibilities.
• Native German speaker with good knowledge of French; proficiency in English is an asset.
• Experience in the wine, beverage, gastronomy, tourism, luxury or consumer goods sectors is a plus.
• Excellent mastery of digital tools, social networks and current marketing trends.
• Natural leader with a structured, autonomous working method and a strong commercial orientation.
• Ability to motivate teams, to set priorities effectively and to transform projects into measurable results.

Beyond your background, it is above all your personality that will make the difference.

You are a pragmatic, curious, dynamic and committed person. You like to take responsibility, challenge established habits and actively advance projects. For you, marketing is not limited to communication: it must contribute concretely to the promotion of sales, conquer new consumers and create lasting value for our brands.

What we offer you ###

• A strategic, varied and exciting position with real responsibilities and great leeway.
• The possibility to actively shape the marketing and commercial development of three companies and their renowned brands.
• The freedom to bring your ideas, to lead new projects and to contribute directly to the success of the company.
• Close collaboration with management as well as a dynamic and committed team.
• An inspiring work environment in the heart of the wine, gastronomy and event sectors.
• Attractive and performance-based employment conditions.

Ready for this challenge?

Would you like to put your talent, your creativity and your energy at the service of renowned brands and participate actively in their development?

We look forward to meeting you.

• Place of work: Sion (VS)
• Working time: 100 %
• Start date: Immediate or to be agreed

Please send your complete application to rh@gilliard.ch.