Marketing Manager (m/f/d) - Focus Digital Marketing & Growth (60-80%)

Your Role We are looking for an experienced, strategically thinking and operationally strong marketing personality who develops our brand, drives growth and plans, implements and evaluates marketing measures holistically. You work independently, prioritize confidently and contribute ideas just as confidently as their implementation. Your Main Tasks Branding, Content & Social Media Responsibility for the consistent further development of our brand identity across all channels Conception, coordination and ordering of branded materials (brochures, banners, merchandise, digital assets etc.) Creation of high-quality content for online and offline channels (website, articles, newsletters, print materials) Planning, implementation and growth of our social media channels with regular, target-group-relevant content Community Management including moderation of comments and interactions SEO-optimized writing to increase visibility and reach Organization and management of photo shoots (concept, coordination, post-production and strategic use of the material) Ensuring a professional, uniform visual and linguistic appearance at all touchpoints Performance Marketing (PPC) Planning, coordination and optimization of Meta Ads Independent management and optimization of Google Ads accounts Setup, control and optimization of LinkedIn Ads campaigns Marketing Reporting & Analysis Conception and implementation of marketing tracking and reporting Setup of automated reports (e.g., Google Looker Studio) for KPI monitoring Analysis and evaluation of all marketing measures including derivation of concrete recommendations for action Monitoring central website metrics and Core Web Vitals SEO Ongoing monitoring of rankings, keywords and search intentions Proactive development and implementation of SEO measures Creation and planning of new content (blog, FAQs, website texts) for sustainable performance improvement Website Management & Further Development Daily maintenance and updating of the website (events, content, language) Collaboration on the continuous further development of structure, UX and functionality Quality assurance of all content Graphics & Visual Implementation Implementation of simple graphic tasks (e.g., social media posts, event banners) Organizational Development & Growth Conception and execution of surveys and evaluation processes (quantitative & qualitative) Research and establishment of cooperations with local events and partners Planning and implementation of on-site events (Open Days, workshops, community events) What You Bring At least 5 years of professional experience in marketing, ideally with a focus on Digital & Growth High level of personal responsibility, structured and independent way of working Strategic thinking paired with a hands-on mentality Very good knowledge in performance marketing, SEO, content and analytics Knowledge of Indesign is an advantage Experience in project coordination and stakeholder management Very good German and English skills What We Offer At the School of Tomorrow you will find an open and inclusive environment that promotes the personal and professional development of its employees. Other benefits that you can look forward to include: Many opportunities to help shape things Workdays Monday to Thursday Unique revolutionary school concept Intercultural, familiar and motivated team Work in a bilingual, cooperative team Modern premises Very good connections to public transport Nine weeks of vacation per year Lunch, which is subsidized by the school