Senior Content, Brand & Media Relations Manager

Senior Content, Brand & Media Relations Manager

The position is based in Zurich and requires a Swiss-residency up-on start.

As Deputy Head of Marketing & Communications, you will act as trusted sparring partner to the CEO and Head of Strategy & Chief of Staff. You will drive the execution and strategic evolution of BNP Paribas’ in Switzerland brand narrative, media relations, and event strategy in Switzerland, reinforcing our position as a global bank with local expertise. The position requires balancing global brand consistency and local agility with a focus on the three business areas Wealth Management, CIB and Asset Management, blending editorial excellence, stakeholder management, and strategic storytelling to amplify our thought leadership and position how we deliver client-centricity.

Key Responsibilities

Content & Editorial Strategy

Define thematic priorities aligned with BNP Paribas’ Growth Plan 2027–2030, focusing on wealth management, entrepreneurship, real assets, and sustainable finance.
Produce high-impact and localized content (whitepapers, videos, presentations) for internal/external audiences, ensuring brand consistency and differentiation.
Leverage generative AI to draft content while maintaining TOV integrity & legal compliance.
Media Relations & Visibility

Strengthen relationships with German-speaking Tier-1 Swiss and international media through proactive briefings and expert-led commentary.
Coordinate PR activities for BNPP AM, adhering to Group / local regulatory frameworks.
Monitor reputation risks, media sentiment and ensure compliance with KYX/TPRM policies.
Event Strategy & Partnerships

Design and execute a premium event portfolio (conferences, client roundtables, VIP events) with measurable ROI, clear KPIs and benchmarking against industry standards.
Develop partnerships to enforce brand positioning.
Pilot innovative event formats to engage WM and CIB clients.
Collaboration & Data-Driven Execution

Lead monthly sync sessions with WM, CIB, and BNPP AM to unify messaging and timing.
Use KPI dashboards to optimize content mix, event formats, and media spend.
Share best practices fostering a culture of continuous improvement and entrepreneurial ownership.

Strategic Focus first 6-12 months

Content Structure Transformation: Align editorial frameworks and content planning across the Territory, especially with Wealth Management priorities. Develop a content hub for scalable, reusable assets with AI-powered adaptation to localize global narratives.
Media Repositioning: Strengthen Tier-1 media presence in German-Speaking Switzerland with proactive thought leadership on wealth trends, entrepreneurship, and investment themes. Coordinate partnership with external PR agency to amplify visibility in real assets and asset management post-AXA IM integration.
Event ROI & AI-Driven Synergies: Redesign the event portfolio with a structured ROI model, benchmarking against industry standards and focusing on owned formats. Define and execute use cases and synergies with AI tools for the M&C team.

Other Skills

Strategic sparring partner to Team Head as well as to the CEO/Head of Strategy
Highly proactive, pragmatic, and solution-oriented with strong execution skills
Anticipates updates and adapts content/strategies swiftly to market or regulatory changes
Fluent in English, German, and French, with adaptability for Swiss regional nuances
Exceptional written/verbal communication and professional storytelling
Active listener who incorporates feedback to refine messaging and align with business goals
Team player with collaborative spirit, fostering alignment across businesses and partners
Ambitious, growth-oriented, and keen to develop and evolve existing expertise further
Resilient, reflective, and continuously improving processes based on feedback

Key Tool Experience

Microsoft Office: PowerPoint (advanced: client presentations, pitch decks), Word (advanced: Formatting, whitepapers), Excel (intermediate: budgets, KPI tracking)
Collaboration Tools: SharePoint, Intranet
CMS Platforms: WordPress, Adobe Experience Manager

WHY JOIN US?

BNP Paribas in Switzerland is a bank of reference active in Geneva, Zurich and Lugano. It is a major European partner for companies, as well as institutional and private clients. Joining BNP Paribas will give you the opportunity to take part in an authentic company project, in which innovation and career management act as driving forces to help talents emerge, express themselves fully and open up to career opportunities on an international level, by integrating a group that stands as a leader within the Eurozone. Please visit us at BNP Paribas Suisse.

In a changing world, diversity, equity and inclusion are key values for the well-being and the good performance of teams. At BNP Paribas, we wish to welcome and retain all talents, without any distinction: together we will build the finance of tomorrow, innovative, responsible and sustainable.

Finally, we insist on the particular importance of having our employees act daily in a spirit of ethical and professional responsibility.

NB: all terminologies apply in both the feminine and the masculine.