Product & Marketing Lead for Premium Credit Cards

• 03 July 2026 • 80 - 100% • Indefinite duration • German (native language), English (current) • 8810 Horgen We are a leading credit card company in Switzerland and enable our customers to pay simply, securely and smartly. Everywhere and at any time. We manage over 1.5 million credit cards and offer the leading card brands - American Express, Mastercard and Visa - from a single source as the only provider in Switzerland. Product & Marketing Lead for Premium Credit Cards Workplace: Zurich region & remote work, part-time from 80% possible Imagine: exclusive events, privileged access to unique experiences, services that noticeably enrich the daily lives of your customers and a brand that stands for exactly that. In your role, you will design the premium offer of Swisscard with a focus on American Express: differentiating, experience-oriented and with maximum relevance for affluent customers. This role starts here: at the center is an offer that not only works, but fascinates. Together with your team, you will develop a premium ecosystem that people consciously choose because it is relevant, feels special and creates real added value in everyday life. To do this, you will combine strategic portfolio development, brand management, marketing, communication and customer experience into a clear, growth-oriented overall responsibility. You will gladly take new paths, bring enthusiasm for premium brands and create identification among customers, partners and in the team. YOUR TASKS • You will take responsibility for the Enterprise Line - from strategic orientation to products, segments and channels to marketing and communication. With a pronounced understanding of brand positioning, value proposition and customer experience, a value proposition will be created that is clearly differentiated and consistently focused on an affluent customer base. • You will consistently link marketing, product and sales: campaigns, partnerships and channels will be orchestrated in such a way that they not only create reach, but also trigger real desire. This will strengthen the visibility and attractiveness of the brand and develop growth impulses that work through relevance, experiences and relationships. • A consistent premium brand world will be created across all touchpoints - high-quality, inspiring and unmistakable. At the same time, the customer journey will be continuously further developed: simpler, more relevant, more personal. • Data and insights will serve as the basis for your decisions, in order to specifically control performance, increase engagement and strengthen long-term customer relationships. You will use market, customer and partner impulses to continuously sharpen the proposition and identify new areas of added value. • Commercially, the responsibility also lies with you: with an entrepreneurial ownership mindset, you will actively control business cases, budgets and priorities, make economic impact visible and drive sustainable, profitable growth. • A central lever for success is your leadership: you will lead and develop two team leaders with their teams as well as another team in direct leadership with clarity, trust and the claim to make a difference together. You will create orientation, promote personal responsibility and bring different functions to a common target image. This will create an environment in which responsibility is taken, ideas grow and performance is enjoyable. • You will also be responsible for the CoC Acquisition & Digital Marketing as a matrix organization for data-driven new customer acquisition and digital marketing, including scalable MarTech and data infrastructure across all product lines. YOUR PROFILE • Several years of experience in a leading product, marketing or commercial role with end-to-end responsibility for a portfolio, in the premium or higher-value segment. • Leadership experience in complex organizations, including leadership of leaders as well as work in matrix and stakeholder environments. • Experience in regulated environments is an advantage. • University degree in business administration, marketing or a related field. • Very good German and English language skills in writing and speaking. For this position, we only accept direct applications. Visit our homepage and get a first impression of our great working environment and our employees.