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Marketing Manager / member of the Executive Board

Jörg Lienert AG

Employment type
Full-time
Location
Bern
Company
Jörg Lienert AG, 3006 Bern
First posted
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With a strategic vision, a keen sense of brands and people, as well as a fine understanding of the market and consumers, you contribute to shaping the future of the Swissmilk brand. The Fédération des Producteurs Suisses de Lait (PSL) is the national umbrella organization of Swiss milk producers. Under the Swissmilk brand, it ensures national marketing in favor of Swiss milk and dairy products. As part of a succession, we are mandated to search for an experienced, enterprising and convincing personality as Marketing Manager / member of the Executive Board. In this key function, you lead and develop the entire Marketing area of Swissmilk. In collaboration with your team of experienced managers and approximately 50 employees, you ensure a strong positioning of Swiss milk and dairy products and systematically develop existing marketing activities. You bring together brand management, campaigns, content, digital channels, Live Communication as well as the themes of sustainability, health and pleasure into a global and effective presence, and ensure that the different target groups are reached by the right messages, via the relevant channels. You identify market and consumer trends, define appropriate strategic priorities and ensure an efficient use of resources. In the future, the presence of Swiss milk and dairy products at points of sale must notably be reinforced. In collaboration with industry players and the retail trade, you develop suitable approaches and integrate them consistently into the existing marketing mix. You also assume responsibility for the relevant budgets and maintain a close dialogue with the various stakeholders of the Swiss dairy sector. As a member of the Executive Board composed of four people, you participate actively in the development of the PSL and bring your knowledge of the market and consumers to the reflections and decisions of the organization. Depending on your skills and profile, this function can also offer the possibility to assume additional responsibilities within the co-management of the PSL. We are looking for a convincing personality, with a higher education degree in marketing, business administration or a comparable field, as well as several years of experience in marketing and in leading teams. Solid experience in the food sector as well as an affinity for Swiss agriculture are indispensable for this function. You have a proven track record in brand management, think strategically and entrepreneurially and act with pragmatism. Thanks to your communicative and unifying personality, you lead on equal footing, provide clear orientation and know how to mobilize people around common goals. A very good command of German and French is indispensable. A strong brand, an experienced team and the possibility to contribute decisively to the future of the marketing of an important branch of the Swiss economy. We look forward to receiving your application file. Contact: Jean-Pierre von Burg Markus Theiler [Inserat als PDF](< >) [LinkedIn Jörg Lienert AG](< >) j4id10403922a j4it0939a j4iy26a

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