Social Media & Online Marketing Manager (m/f/d) - 60% annual working time

<br /> Zermatt Unplugged: 5 days in April, 17 stages, over 130 concerts, and a setting that is second to none. Zermatt Unplugged brings music back to its essence. Intimate acoustic concerts, up-and-coming talents, and lived hospitality ensure a unique festival experience -- characterized by a connection to nature and love for detail. To manage our digital channels, we are looking for an organizational talent as a Social Media and Online Marketing Manager starting September 1st or by arrangement. During the intensive phase from November to April, you will be fully required (80--100%), but in return, you will benefit from plenty of free time in the summer. <br /> Your tasks <br /> • Brand Ambassador & Storytelling: You translate the DNA of Zermatt Unplugged into aesthetic storytelling. It is not just about clicks for you, but about long-term brand maintenance, emotional connection, and high-quality content. • Content Creation & Channel Management: You plan, create, and publish content on Instagram, Facebook, TikTok, and LinkedIn. You also manage our Spotify playlists and Songkick. • Conception & Production: You develop creative content concepts for the period before the festival as well as the festival days. You control and coordinate our external creatives (graphics, film, animation) for daily content. During the summer months and for short-term postings, you create content yourself by adapting existing material (photos, video assets). • Paid Media & Campaigns: In consultation with marketing, you independently plan and place digital campaigns (Social Ads for Meta and Google). You request the necessary assets from our external creatives. You manage the budget in a goal-oriented manner, including performance optimization*.* • Festival Communication: During the festival, you implement the editorial plan on-site and lead the communication team. <br /> Your profile <br /> • Experience & Mindset: Sound experience in social media management (ideally event/culture/music). You see yourself as a storyteller, but also bring the necessary technical know-how for campaign planning & implementation. • Ads Expertise: Experience in the independent setup of campaigns in Meta Business Manager and in Google Ads. • Content Skills: A strong sense of aesthetics. You can produce channel-appropriate content yourself from videos and photos and are proficient in common editing tools. • Strong Communication Skills: Proficient and stylish in writing in German and English, with the talent to tell emotional stories in an exciting way. • Festival Mindset: High affinity for music and pop culture, resilient in stressful moments, and ready for shifts in the evenings/weekends during the festival period. <br /> Interested? Rebecca Streubel Head of Payroll & HR Administration hr@tomtalent.ch (mailto:hr@tomtalent.ch?subject=) Verein Zermatt Unplugged Bahnhofstrasse 84 3920 Zermatt Switzerland