Trade Marketing Manager 100%
- Employment type
- Full-time
- Location
- Basel
- First posted
Area of responsibility
• Development and implementation of trade marketing strategies in close cooperation with the Business Development Manager and the marketing department.
• Close cooperation with “Brick-and-Mortar” partners to coordinate trade marketing initiatives and merchandising.
• Planning and implementation of advertising activities to increase sales in the “Brick-and-Mortar” business and to strengthen brand awareness.
• Preparation and coordination of training sessions for sales staff.
• Responsibility for the selection and provision of POS materials according to the requirements of individual retail locations and business partners.
• Design and implementation of packaging solutions in accordance with company guidelines. Responsibility for packaging forecasts to support product launches.
• Coordination of photo shoots (product photos) for new products from briefing to image editing.
• Coordination of B2B trade fairs, purchasing sessions and B2B events.
• Responsibility for creating B2B communication materials (e.g. dealer catalogs, price lists, order forms, B2B presentations).
• Independent completion of back-office tasks related to partnerships in the “Brick-and-Mortar” business.
• Introduction and implementation of structures and processes to improve the efficiency and effectiveness of trade marketing activities.
• Management of the trade marketing budget.
Requirements profile
• Bachelor's degree from a university of applied sciences or university
• At least 3–5 years of experience in trade marketing at a company for premium consumer goods
• English and German language skills (written and spoken)
• Strong planning and organizational skills
• Good interpersonal skills as well as high willingness to cooperate and team spirit
• Analytical thinking
• Practically oriented personality who feels comfortable in a dynamic environment
• Flexible with a “Can-do” attitude
What we offer:
We are a small, dynamic team with offices in the center of Basel and the possibility of a hybrid home office model. We welcome new talents and appreciate different ideas and ways of thinking, as we value diversity.
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Posted 6 weeks ago