Lead Generation Manager

--- base: meta-keywords: meta-viewport: width=device-width, title: Lead Generation Manager --- Lead Generation Manager ======================= Job Offer -- Lead Generation Manager · Permanent 100% ------------------------------------------------------ Who we are ---------------- Inved SA helps individuals and investors in Suisse romande make better real estate decisions by combining data and human expertise. Independent and impartial, we support our clients from the valuation of a property to the management of their assets. The position -------- As Lead Generation Manager, you will drive the growth of Inved: acquisition, brand, and conversion, across all our offerings. You define the marketing strategy and implement it yourself, on a daily basis. It is a hybrid and hands-on role: you move from a quarterly plan to campaign configuration, from a dashboard to a video script. You manage a small team and external partners, and you report measurable results. Your responsibilities -------------------- Strategy and steering * Define the marketing strategy and growth objectives, in connection with management * Manage the marketing budget and arbitrate investments by channel according to ROI * Monitor key KPIs (CAC, conversion rate, qualified leads, LTV) and report on them every month Acquisition and growth * Drive paid campaigns: Meta, Google, LinkedIn, YouTube * Develop SEO and visibility in search engines and AI tools * Build and optimize conversion funnels * Implement emailing, lead nurturing, and marketing automation * Launch tests (A/B, landing pages, offers) and iterate quickly Content and brand * Promote the Inved brand and strengthen its image as an independent and trusted expert * Supervise the editorial line: social media, video, blog, podcast, newsletter * Enhance the presence of the founder and experts as spokespersons * Drive and intervene in the production of video, photo, visual, and text content: brief creators, coordinate shoots, and validate quality Data and tools * Structure tracking, CRM, and marketing dashboards * Integrate AI and automation into processes to gain efficiency Team and collaboration * Manage the marketing team, freelancers, and agencies * Work hand in hand with the sales, product, and consulting teams Your profile ------------ Essential * Experience in digital marketing and content creation * Proven results in digital acquisition and B2C lead generation * Mastery of advertising tools (Meta Ads, Google Ads), analytics (GA4, Looker Studio), and CRM or marketing automation (HubSpot or equivalent) * Solid data culture: you decide based on figures * Excellent writing skills in French and sense of content, especially video and social media * Entrepreneurial spirit: autonomous, results-oriented, comfortable in an agile structure A plus * Experience in real estate, finance, fintech, or online education * Knowledge of the Suisse romande market * Practice of AI tools applied to marketing * English and/or German What we offer ------------------- * A key position with a direct impact on growth * Great autonomy and the freedom to build your strategy * An engaged, human-sized team, and rapid decisions * Offices in Vevey and in Sion * Investment in your skills and your development Practical info --------------- Permanent contract Activity rate 100% Location Vevey (VD) Start date to be agreed How to apply ---------------- Send your complete application file (CV, Cover letter, Portfolio, examples, etc...) Only candidates matching the profile will receive a response. Inved SA * Inved SA Avenue Reller 22 1800 Vevey * [ ](< >) jpidba748a6jm jpit1041jm jpiy26jm