Digital Marketing Manager/in

The Verkehrshaus der Schweiz in Luzern is a unique place of work. 365 days a year, we are dedicated to our guests from home and abroad. The satisfaction of our visitors is a common goal for our approximately 250 employees and the measure of our success.

Do you want to be part of a versatile company that moves, inspires, and lives a strong sense of togetherness? Then you have come to the right place: your ideas are in demand – with us, you can help shape things and contribute actively.

Digital Marketing Manager/in

Do you want to help shape the digital presence of the Verkehrshaus and inspire our target groups with creative ideas? In this versatile role, you will take responsibility for our digital marketing activities and advance our online communication. Specifically, you are responsible for the following:

• You develop our social media strategy and ensure a convincing appearance on our digital channels.
• You create creative content (text, image, and video) that prevents people from scrolling past, manage our social media communities, and strengthen interaction with our target groups.
• You design, manage, and optimize digital marketing campaigns in close coordination with the overarching marketing strategy.
• You analyze the performance of our online activities, derive optimization measures, and specifically use tools such as Google Analytics 4.
• You are responsible for the ongoing content maintenance of our website.
• You manage our CRM system and design as well as implement target-group-oriented email marketing campaigns.
• You accompany our KV apprentices as a practical instructor and contribute to cross-departmental marketing projects.

Are you enthusiastic about digital marketing, have a sense for trends, and combine creativity with analytical thinking and technical understanding? Then you already bring important prerequisites. Furthermore, we wish for the following:

• You have a commercial education with corresponding further training and/or a Bachelor's degree in the field of Digital Marketing, Social Media, or a comparable specialization.
• You bring several years of professional experience in digital marketing and are familiar with social media, online campaigns, and CRM.
• You have a sense for appealing content, digital trends, and target-group-oriented communication, as well as experience in creating image and video content.
• You are familiar with common marketing, analysis, CMS, and CRM tools and know how to translate data into effective measures.
• You work independently and in a structured manner, are creative and team-oriented, and enjoy introducing new ideas as well as actively helping to shape new technologies and the use of AI.
• You have very good German and good English skills.

With us, you will find an inspiring, meaningful working environment with a lot of freedom to act – supplemented by diverse development opportunities as well as attractive benefits and discounts.

Become part of the Verkehrshaus-Crew - we look forward to your application!

If you have any questions, please contact:

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