Content and Social Media Creator

Content and Social Media Creator (m/f/d) (100%) K. Lee Trading GmbH, a family-run company based in Zürich, specializes in the import and distribution of Korean and Japanese food as well as cosmetic products. In addition to our popular shops YumiHana and YumiHana Beauty, we are specifically expanding our B2B sector and strengthening our business relationships with restaurants, retailers, and other distribution partners. For our marketing team, we are looking for an engaged and versatile personality as a Content and Social Media Creator (m/f/d) (100%) starting immediately or by arrangement. The Content and Social Media Creator is responsible for the planning, creation, publication, and optimization of content across digital channels as well as selected online touchpoints (e.g., website, newsletter). The goal of the role is to make the YumiHana brand visible, build reach, activate and bind the community, support company goals through relevant content, and measurably increase sales. Tasks Development and implementation of a cross-channel content and social media strategy Creation of an editorial plan for website, blog, newsletter, and social media channels. Creation of text, image, and video content (posts, reels, stories, carousels, blog/newsletter). Implementation of branding guidelines on all channels. Adaptation of content to the respective platform and target group. Ensuring a consistent brand message and aesthetics across all social media channels, including the online shop. Creation of specific content for the homepage/online shop such as landing pages, campaigns, product descriptions, brand presentations, general maintenance of content. Operational management of social media channels (e.g., Instagram, TikTok, Facebook, LinkedIn): planning, posting, community management, answering messages & comments, including Google Reviews, active interaction with the online community. Ongoing monitoring and reporting on reach, engagement, clicks, conversions; derivation of optimization measures. Evaluation of campaigns and derivation of optimization measures. Coordination and close cooperation with internal teams, external agencies, photographers, designers, or content creators. Observation of trends, platform updates, and competitors; testing new formats and features. Building and maintaining relationships with followers, influencers, and other relevant actors. Monitoring and moderation of discussions and user contributions. Handling of giveaways (scheduling, draw, announcement, coordination, and shipping) Additional responsibilities Participation in campaigns, product launches, and promotions. Support in the search engine optimization of content. Documentation of results and regular reporting. Development of ideas for promotions, cooperations, and attention-grabbing content. Qualification Education/studies in the field of marketing, communication, media, or comparable practical experience. At least 5 years of professional experience with corresponding proofs of experience. Demonstrable experience in social media management and content creation (/text). Confident handling of common social media platforms, content tools (Canva/Adobe, etc.), and basic analytics. Very good sense for language, visual worlds, and storytelling, as well as a structured, independent way of working. Proven experience with online shops, if not, then digitally very affine and willingness to learn. Native German, fluent in English. Affinity for East Asian cultures is an advantage. Benefits We offer attractive employee discounts. We look forward to receiving your application, consisting of your cover letter (mandatory), CV, and your certificates, and to hearing from you. If you have any questions, we are happy to assist you via the message field. Please note that applications without these documents cannot be considered. jpid6108b73jm jit0727jm jiy26jm