Team Lead Media Relations (w/m/d) & Media Relations Lead to Managing Board Member (w/m/d) - medienjobs.ch

About the position
You will lead the external media relations for our business unit Buildings, Electrification & Automation and Electrical Products (B EA EP) as well as the media positioning of its President and Managing Board Member Peter Koerte. You will support him in his roles as President of B EA EP, member of the Managing Board of Siemens AG, and Siemens-wide Head for Data & AI, Siemens Xcelerator, and Strategy, by coordinating relevant topics, priorities, and opportunities with key stakeholders.

The B EA EP business unit offers products, systems, software, solutions, and services for buildings, electrical engineering, and power grids, and helps customers make infrastructure smarter, more efficient, more resilient, and more sustainable. Together with your team and partners from the company, Marketing & Communications, the regions, and the board offices, you will translate business priorities, technology trends, and customer benefits into integrated media strategies and compelling stories for business and trade media.

Your work strengthens the visibility and reputation of Siemens through proactive, credible, and data-driven media relations tailored to global and local audiences.

As part of our team, you have

• A dynamic and international working environment in which you can make a significant contribution.
• Opportunities for continuous learning and professional development.
• A culture that values innovation, collaboration, and diversity.
• A competitive compensation and benefits package.

Since each of our 300,000 employees finds different benefits particularly important and we cannot list our entire benefits portfolio here, you can find more information here.

The individual benefits are subject to legal, tariff/contractual, or company conditions.

What you can contribute

• Leadership and development of the team - Media Relations B EA EP - by promoting collaboration, accountability, continuous development, role clarity, and high-quality execution across topics, markets, and channels
• Development and implementation of media strategies and communication plans for the B EA EP business unit, in alignment with business priorities, campaign themes, and market opportunities
• Building and maintaining strong relationships with leading business media as well as relevant trade media for the areas of automation, manufacturing, industrial software, digitalization, and technology
• Translating complex automation topics into clear, differentiated, and compelling narratives, press materials, briefings, and story approaches tailored to various external target groups
• Managing the holistic media positioning of Managing Board Member Peter Koerte in his functions as President of B EA EP, member of the Managing Board of Siemens AG, and Siemens-wide Head for Data & AI, Technology, and Strategy. Together with your team, you act as the central interface for media relations to the communication business partner and coordinate and consolidate all relevant opportunities, briefings, and the preparation of interviews
• Development of proactive media narratives and opportunities that position the President as a business, technology, and strategy leader across his board responsibilities - particularly in the areas of Industrial AI, Siemens Xcelerator, and Strategy
• Advising business partners and internal stakeholders on media opportunities, messaging, positioning, reputational risks, and crisis management in connection with the B EA EP business unit and the President's broader Siemens-wide responsibilities as a member of the Managing Board of Siemens AG
• Using insights, monitoring, and performance analysis to continuously improve media impact, topic relevance, and resource prioritization

Your expertise is based on

Education

• Completed studies or equivalent qualification, ideally in the fields of communication, journalism, business administration, engineering, technology management, or a related field; additional training in the field of communication or Media Relations is an advantage.

Experience and knowledge

• Long-term professional experience in the field of Media Relations, corporate communications, or journalism with a demonstrable track record in business and trade media
• Proven experience in leading teams or complex cross-functional projects, including guiding experts, aligning priorities, and enabling high performance in an international environment
• Proven track record in building, coaching, and developing high-performing teams as well as promoting collaboration in complex global matrix organizations
• Deep understanding of B2B technology fields such as electrification and automation, buildings, digitalization, or AI, combined with the ability to quickly grasp technical and strategic topics and translate them into relevant stories
• Strong editorial judgment and communication skills with the ability to develop narratives that link the Siemens automation portfolio with customer needs, market trends, and broader industrial change
• Strong entrepreneurial thinking and understanding of how communication contributes to reputation, customer loyalty, and commercial success in B2B markets
• Excellent planning and prioritization skills, including the ability to manage topic pipelines, media opportunities, launches, events, and crises in a fast-paced environment
• Confident stakeholder management with the ability to advise executives, support media positioning at the board level, align different internal perspectives, and effectively communicate across global, regi