Brand & Campaign Manager (a) 80-100%

## BERNINA has stood for quality, innovation, and genuine passion for over 130 years. We are not a classic brand - we are a global community of makers, creatives, and visionaries. Our goal: to make the joy of sewing experienceable worldwide and consistently further expand our position as a Love Brand. So that we can continue to grow, we are looking for you as Brand & Campaign Manager 80 - 100 % (a) ## You think strategically about brands, understand consumers, and consistently implement ideas - with an impact across all touchpoints. As a proven branding expert, you shape BERNINA's international brand and campaign work with strategic clarity, high quality standards, and consistent implementation. • You develop and control global campaigns from strategic conception to implementation and continuous optimization. • You set brand-defining impulses, strengthen BERNINA's international positioning, and ensure consistent brand management across markets, channels, and touchpoints. • You identify growth opportunities, derive relevant fields of action from market, consumer, and communication trends, and translate them into effective campaign and brand initiatives. • You lead international campaign projects independently and work closely with internal stakeholders from marketing, education, product management, markets, and trading partners. • You develop concepts for acquiring, activating, and binding end customers in the long term along the entire customer journey. • You take responsibility within the assigned budget framework and are the central contact person for external partners and agencies. What distinguishes you: ### • You have several years of experience in international brand and campaign management - ideally in the B2C environment and in the field of durable consumer goods. • You combine conceptual strength with implementation strength. • You know integrated 360° campaigns and understand how brand management, customer journey, and commercial impact can be meaningfully connected. • You are an initiative, independent, and solution-oriented personality with assertiveness, creativity, problem-solving skills, and high communication strength. • You speak fluent German and English. • Knowledge of the sewing world is a big plus. What you can expect: ### • You work at the interface of brand, growth, and customer experience - with direct influence on BERNINA's international positioning. • An international premium brand with the claim of making quality, innovation, and customer proximity experienceable across all touchpoints. • An environment where humanity counts, team spirit is lived daily, and you can take responsibility and visibly achieve impact. • Scope for design, flat hierarchies, and the opportunity to actively shape the future of BERNINA. • Flexible working models and the security of a family-owned company that stands by its word. • A pension fund that is far above average and a workplace with recreational value - directly on the beautiful Untersee. For this position, only direct applications will be considered.   We live a du culture and write TEAMWORK in capital letters. We believe that we achieve the best results together. That's why we stand up for diversity and inclusion. We stand for equal treatment for all, regardless of origin, ethnic affiliation, religion, sexual orientation, marital status, age, gender, or disability. We look forward to all applications, experiences, and perspectives.