Digital Marketing Manager 80 - 100%

Digital Marketing Manager (m/w/d) 80 - 100% Do you want to take Glutz's digital presence to the next level? Do you understand not only the technology behind digital platforms, but also how to reach target groups with the right messages? Do you keep an overview even with multiple projects and in collaboration with external partners? Then you are the right person for our marketing team at the Solothurn location. We are looking for a Digital Marketing Manager (m/w/d) as soon as possible. Your tasks include You are responsible for the strategic, content-related and technical further development of our digital brand presence. In doing so, you coordinate the collaboration with external partners and contribute to the continuous further development of our digital marketing activities. You maintain and design our content management system (CMS) in day-to-day operations and continuously develop it further. You observe trends and developments in the digital environment, derive well-founded recommendations from them and identify potential for the further development of our digital activities. You develop target group-specific content and messages for our digital channels and ensure consistent communication with our B2B target groups. You conceive, control and optimize paid campaigns on social media and other digital channels and are responsible for their successful content implementation in the B2B environment. You initiate and coordinate digital marketing measures in the areas of GEO/GAIO, SEO/SEA and newsletter marketing and continuously develop them further. You analyze the performance of our digital marketing activities based on relevant KPIs, derive optimization measures and work closely with the internal marketing team and our international market centers. You are communicative, think strategically and act creatively enthusiastic, structured and technically interested a team player with high social competence You have Completed training in the field of marketing or communication, supplemented by further training in digital marketing. In-depth understanding of marketing strategies as well as the ability to develop and implement messages in a target group-specific manner. Sound knowledge in the field of content management systems (CMS) and customer experience (UX/UI). You have a good technical understanding and are able to prepare well-founded decision-making bases. Experience in project management as well as in the control and technical evaluation of external agencies, ideally in connection with CMS. Experience in B2B marketing, preferably in an industrial or construction-related environment. Negotiation skills, entrepreneurial thinking and a structured and independent way of working. Experience in creating convincing texts We offer High design freedom: You build something up instead of just administering it individual support, development and further training opportunities Home office and flexible working hours that contribute to the balance between private and professional life Opportunities to shape the company's future and bring in your own ideas An environment that values and promotes a maker mentality If you are interested, please send your complete application documents via link or QR code to the Human Resources department. We are As an internationally renowned solution provider, Glutz has been combining craftsmanship, technology, design and customer service to create secure overall solutions for comfortable access for over 160 years. The in-house development and production of locks, fittings and access systems enables consistent solutions around the door and the implementation of individual requirements. The company based in Solothurn has subsidiaries in Germany, Austria and the UK and employs around 280 people. Glutz AG, Segetzstrasse 13, CH-4502 Solothurn