Head of Brand & Marketing (d/w/m)

TENZ is a Swiss food & drinks company with Tibetan roots. What began as a donation project is today a growing family business with over 200 employees. With our own production, gastronomy operations, festivals & events, delivery, as well as a growing B2B and retail business, we combine a strong brand with different distribution channels and business models.

For our next development phase, we are looking for an experienced personality to lead and further develop Brand & Marketing across the entire company. You combine strategic brand management with sound market and customer understanding and ensure a consistent brand experience across our business units.

You lead our two-person Creative Team, manage external partners, and report directly to the Chief Commercial Officer. In doing so, you work closely with our business units and central functions.

• Creative freedom for an established Swiss consumer brand
• Direct collaboration with the CCO and our business units
• A versatile environment between food, gastronomy, retail, delivery, events, and production
• Support for further education, 30 % employee discount, as well as regular team activities
• Brand Leadership & Positioning: You lead and develop the TENZ brand and ensure consistent positioning, identity, and communication across all business units. Together with the CEO, CCO, and Head of Product & Quality, you coordinate brand architecture and product portfolio.
• Market, Consumer & Brand Experience: You translate insights from the market, competition, data, and consumer behavior into clear recommendations. Together with the business units, you further develop the customer journey as well as binding standards for physical and digital touchpoints.
• Marketing Strategy, Planning & Budget: You translate the corporate and commercial strategy into a clear marketing strategy and binding annual, quarterly, and campaign plans. You are responsible for the planning, management, and compliance of the brand & marketing budget as well as forecasts and timely measures in case of deviations.
• Campaigns & Commercial Activation: Together with your team, you develop campaigns, activations, and go-to-market measures and prioritize them according to strategic relevance, customer impact, and commercial contribution.
• Performance & Analytics: You establish a meaningful KPI and reporting system, measure the impact of marketing activities, analyze results, and derive concrete optimizations as well as resource decisions.
• Team, Partner & Organization: You lead and develop the Creative Team and manage external resources according to quality and economic efficiency. Additionally, you establish clear processes, roles, and decision-making paths for a high-performance marketing organization.
• Several years of experience in a leading brand or marketing function as well as in the strategic and operational further development of a consumer brand
• Sound experience in brand management, marketing strategy, campaigns, customer experience, and activation
• Strong analytical and commercial competence as well as confident handling of insights, KPI, budgets, forecasts, and performance analyses
• Experience in leading and developing teams as well as in managing external partners
• Strategic strength, entrepreneurial thinking, and high proximity to customers and operational reality
• Experience in Food & Beverage, FMCG, gastronomy, hospitality, or retail is an advantage, as well as professional communication in German and English

At TENZ, you will take on a central role in the next development phase of our brand and marketing organization. If you want to combine strategic brand management, commercial thinking, and creative implementation, we look forward to getting to know you.