Marketing manager

The employer is looking for a:

Senior Manager, SKA Marketing (reported profession)

Tasks:

• leads the marketing strategy for Strategic Accounts (SKA) of The North Face in EMEA. The role defines the strategic direction for customer marketing, promotes profitable and sustainable growth, and ensures that marketing plans are aligned with brand priorities and business objectives.
• collaborating with the Sales, Product, and Marketing teams, the role is responsible for customer marketing planning, manages relationships with senior stakeholders, and leads a team responsible for delivering integrated marketing solutions.
• defines and manages the long-term marketing strategy for Strategic Accounts in EMEA.
• leads the seasonal cross-functional GTM planning process with Sales and Product for all key milestones.
• ensures that customer marketing plans are integrated into the broader marketing mix and support brand and business objectives.
• directs the use of marketing tactics and channels to increase brand awareness, engagement, and conversions.
• analyzes customer and campaign performance, adapting plans and priorities based on results.
• manages the Marketing budget for Strategic Accounts, managing investments based on ROI and financial objectives.
• manage relationships with high-level commercial partners, acting as the marketing contact and point of reference for more complex issues.
• lead internal communication with management, promoting the work and visibility of the Strategic Accounts Marketing team.
• align internal stakeholders and lead the execution of strategies across all business functions.
• improve processes, ways of working, and team effectiveness.
• lead and develop the Strategic Accounts Marketing team.

Requirements:

• Degree in Marketing or Business Administration
• experience in budget management and achieving measurable results.
• experience in personnel management and team leadership.
• over 6 years of experience in marketing within the sporting goods/outdoor or lifestyle sector.
• proven experience in creating and implementing marketing plans with major etail, wholesale, or marketplace partners.
• strong commercial acumen and business understanding.
• solid knowledge of key marketing performance factors and how to optimize them.
• proven stakeholder management and influence skills at a senior level.
• solid knowledge of digital and retail marketing.
• excellent planning, organizational, and communication skills.
• excellent knowledge of the English language. Knowledge of other European languages is an advantage.

Employment details:

• workplace Stabio
• 100% employment
• employment immediately, permanent contract
• salary to be agreed