Marketing & Innovation Manager 80 - 100% (m/f/d)

Fresh Drink AG stands for entrepreneurial spirit, short decision-making paths and consistent implementation. With around 30 employees, we develop, produce and market premium beverages for the Swiss market. Under the brand sluups, we are the market leader in the field of fresh juices and functional shots. We recognize relevant consumer trends early and translate them into convincing concepts that help shape Swiss retail.

We are looking for immediate effect or by arrangement

Marketing & Innovation Manager 80-100% (m/f/d)

with professional deputy for the Head of Marketing

Your tasks

• Development of new product and marketing concepts from the initial idea to the finished market appearance, including positioning, target group, value proposition, appearance, packaging, communication hierarchy and launch plan, as well as active collaboration in the innovation team
• Further development of our brands and product portfolios – primarily sluups – including brand appearance, label design, brand ambassadors and brand cooperations in close cooperation with the internal teams for graphics and digital marketing as well as with external partners
• Joint development of marketing strategy, marketing plans as well as overarching campaigns and activation concepts with the Head of Marketing, the Digital Marketing Manager and external agencies
• Close cooperation with sales in the marketing of our portfolio, new concepts and brand activities, including support with sell-in, customer presentations and sales documents
• Identification of new market and growth opportunities and derivation of concrete business ideas and innovation approaches
• Professional deputy of the Head of Marketing

Your profile

You roll up your sleeves, think entrepreneurially and bring new ideas with creativity, persuasiveness and drive through to implementation.

• Degree or higher education in marketing, business administration or a comparable direction
• Several years of professional experience in marketing with own responsibility for brands, marketing plans, campaigns and their implementation
• Ideally experience in the FMCG, food, beverage, consumer health or consumer goods environment as well as with product innovations and new launches
• Convincing and communicative personality with natural presence, initiative and assertiveness
• Strong conceptual and creative skills as well as a good sense for brands, design, consumer needs and market opportunities
• Good commercial understanding and confidence in handling market, sales and competitor data; experience with Nielsen or comparable market data is an advantage
• German at native level and very good English skills

We offer you

• A versatile marketing and innovation role with a lot of creative freedom, professional deputy for the Head of Marketing and development perspective
• The opportunity to actively help shape new business ideas, products and brand appearances
• Short decision-making paths and a modern working environment
• 30 days holiday, 41 hour week
• Flexible working hours

Send your application dossier to:
Marc Lang, Marketingleiter

Please only personal applications – inquiries from recruitment agencies will not be considered. Inquiries or follow-ups will only be answered by email. The job advertisement is explicitly aimed at persons who wish to have a permanent employment relationship.

Fresh Drink AG, Bruggacherstrasse 24, 8117 Fällanden

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