Digital Marketing Manager

Digital Marketing Manager (with technical background) HOMM interactive GmbH is a full-service internet agency in Luzern, with a wide range of services and creative solutions. We support demanding clients such as 4- and 5-star hotels throughout Switzerland, architecture firms, real estate companies etc., who all have high design, technical, and support requirements. Additionally, we develop and support various innovative software solutions for the hotel sector. Your tasks: DIGITAL MARKETING: Planning, implementation, and optimization of online marketing measures for our clients and for HOMM itself – from strategy to success control. SEO: Technical and content-based search engine optimization, keyword research, analyses, and continuous development of existing websites. SEA / GOOGLE ADS: Planning, creation, and optimization of Google Ads campaigns including reporting and conversion optimization. NEWSLETTER & E-MAIL MARKETING: Conception, design, and distribution of newsletters as well as segmentation, automations, and success evaluations. CONTENT: Support in the creation, optimization, and maintenance of web content, landing pages, blog posts, and social media content. You understand how content works – for people and search engines. CONSULTING: Supporting our clients with questions regarding online marketing, visibility, content, tracking, and digital strategies. You think along and contribute your own ideas. TRACKING & ANALYTICS: Setup and support of Google Analytics, Google Tag Manager, Search Console, and other tools. You identify optimization potential based on data. TECHNOLOGY: You understand the technical connections behind websites, domains, DNS, hosting, and web projects and work closely with our development team. Small technical adjustments do not deter you. SUPPORT: Support for our clients via telephone and e-mail for questions regarding online marketing and digital topics. What you bring: You are enthusiastic about online marketing and digital technologies. You are interested in both marketing and the technical side of the web. Experience with SEO, Google Ads, Google Analytics, Google Tag Manager, and Search Console. Experience with AI Experience in newsletter marketing (e.g., Mailchimp, CleverReach, Brevo, or similar systems). Understanding of HTML, CSS as well as the structure of modern websites – programming knowledge is an advantage, but not a requirement. Experience with CMS systems (ideally Craft CMS or comparable systems). Analytical thinking and enjoyment in evaluating data and deriving measures from it. Independent, efficient, and self-responsible way of working. Good expression in German (oral and written), English is an advantage. You appreciate being part of a small team and taking on responsibility. Initiative, commitment, and mutual support are a matter of course for you. What awaits you: A varied activity in an innovative and personal agency. Freedom of design and development as well as space for your own ideas. Great, long-standing clients with a penchant for innovative solutions and top design. Top workplace in the Neustadt of Luzern (5 minutes from Luzern station) Flexibility and the possibility to better define the HOMM brand jpida7336a7jm jit0729jm jiy26jm