Web, Digital Experience & Performance Officer

--- base: meta-keywords: meta-viewport: width=device-width, title: Web, Digital Experience & Performance Officer --- Web, Digital Experience & Performance Officer ============================================================================================================== La Fédération des Entreprises Romandes Genève is the essential employers' organization of the canton. With 29'000 member companies and more than 80 professional associations, it plays a central role in the economic and social life of the region. Its teams support employers every day on subjects as varied as labor law, social security, vocational training, occupational health, or collective bargaining. A broad scope, diversified professions, a mission that makes sense. Joining the FER Genève means joining a leading institution and contributing every day to the vitality of the Genevan economy. ### Job Description Join the FER Genève and contribute to the digital influence of the Genevan economy. The Brand & Activation department is looking for a Web, Digital Experience & Performance Officer to ensure the continuity of web activities while supporting the department's evolution towards more digital, targeted, user journey-oriented communication, offer activation, and performance measurement. This position is part of an internalized production logic: the person must be able to directly produce common digital deliverables, and not only coordinate service providers. Your mission Your mission will be to ensure the continuity of web activities while contributing to the evolution of our digital tools towards a logic more oriented towards user experience, campaigns, targeted newsletters, SEO/GEM, tracking, and conversion. You will notably be responsible for managing and optimizing websites and the Intranet, creating landing pages, contributing to emailing campaigns, structuring tracking and reporting, improving user journeys, and formulating optimization recommendations based on data. Your main responsibilities * Ensure the management, optimization, and evolution of the FER websites and intranet to guarantee a high-performing, coherent, and conversion-oriented user experience. * Design and manage digital tools related to marketing campaigns, events, training, and services: landing pages, forms, user journeys, and lead generation tools. * Manage newsletters, emailing campaigns, surveys, and marketing automation actions by developing segmentation, personalization, and communication automation. * Structure and optimize the tagging of content, offers, events, and training to improve the relevance of communications and the experience of different target audiences. * Develop the digital visibility of the FER through SEO best practices, content optimization, and collaboration with partners specialized in acquisition and search engine optimization. * Implement tracking of digital actions, analyze campaign performance, and produce reporting to identify opportunities for continuous improvement. * Collaborate closely with internal teams, the IT department, and external service providers to guarantee the consistency, quality, and effectiveness of the deployed digital tools. ### Profile sought Your profile * 5 to 7 years of experience in digital marketing, e-commerce, web performance, client portals, SaaS, marketplaces, or conversion-oriented digital environments. * Proven experience in website management, CMS, landing pages, newsletters, SEO, analytics, and tracking. * Good understanding of user journeys, acquisition, conversion, retention, and re-engagement. * Experience with digital campaigns, newsletters, forms, and measurement tools. * Ability to work with communication, marketing, business, IT teams, and service providers. Your assets * Autonomy, proactivity, and sense of responsibility * User and results orientation * Rigor in execution, ability to prioritize, analytical mindset * Solution orientation, ability to propose improvements * Digital curiosity * Sense of internal service * Good communication with non-technical interlocutors Fédération des Entreprises Romandes Genève * Fédération des Entreprises Romandes Genève Rue de Saint-Jean 98 1211 GENEVE 11 * [ ](< >) jpidcaf0e58jm jpit0938jm jpiy26jm