Senior Digital Marketing Manager (80-100%) - Medienjobs

Tasks • Planning, implementation and optimization of digital marketing activities along the customer journey • Development and management of e-mail, performance, content and social media campaigns • Conception and implementation of lead generation and customer retention measures • Further development of websites, landing pages and online shops • Ensuring the optimal findability of our products in search engines, shops, marketplaces and databases • Analysis of campaign, customer and product data as well as derivation of concrete measures • Management of SEO, GEO and SEA activities • Planning, monitoring and optimization of marketing budgets • Participation in the strategic further development of marketing Profile • At least 5 years of relevant professional experience in digital marketing, preferably in a B2B environment • Affinity for media and interest in digital information and knowledge products • Provable successes in the development and implementation of digital campaigns • Experience in a senior, lead or deputy function • Sound knowledge of e-mail marketing, SEO, GEO, SEA, social media and performance marketing • Confident handling of customer journeys, lead management and marketing KPIs • Understanding of how the quality and completeness of product data influence visibility and marketing • Analytical and conceptual strength, combined with creativity and a sense for relevant content • Entrepreneurial thinking as well as a confident eye for budgets, priorities and profitability • Assertiveness and the ability to represent interests convincingly and drive projects forward • Hands-on mentality as well as a structured and pragmatic way of working • Motivation and potential to develop into a comprehensive marketing management function in the medium term Offer • A key role with great creative freedom • A concrete development perspective towards marketing management with appropriate professional performance and personal development • A small, dedicated team with high individual responsibility • Flexible working models with up to three days of home office per week • A central workplace in Bern, very easily accessible by public transport • Modern infrastructure as well as attractive further training and development opportunities • An environment in which creative ideas are valued as much as analytical strength and economic thinking Do you combine creativity with analytical strength, enjoy working operationally and want to actively help shape the future of marketing? Then we look forward to your application.