Marketing Manager for Power Tools

(Digital) Marketing Manager for Power Tools (m/w/d) As a family-run high-tech company with around 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and a sense of action. We live a culture of team spirit and mutual trust - the ideal framework for venturing into new things and questioning existing ones. Our technologies inspire people to develop and build the unimaginable. Whether laser, machine tools, EUV or electronics - TRUMPF creates technological worlds for future generations. Are you ready for new challenges? (Digital) Marketing Manager for Power Tools (m/w/d) Job description Your tasks You think digitally: SEO, SEA, content marketing, social media, and marketing automation are not buzzwords for you, but your playing field You plan and control digital marketing campaigns with a clear focus on lead generation You develop and optimize our funnel from lead to opportunity (MQL -> SQL) You implement use-case-based campaigns (e.g. HVAC, roof/facade, metal construction) You support our international distribution partners with campaign-capable assets and clear sales arguments You develop practical content (e.g. social media, video, use cases) to generate demand among end customers You use AI tools in marketing to increase efficiency and scale content and campaigns You analyze markets, competition, and campaign performance and derive concrete optimizations You work closely with sales, product management, and development You use marketing budgets in a targeted and effective manner Your profile What we are looking for Completed degree in marketing, business administration with a focus on marketing or a comparable qualification in the field of marketing & communication Several years of experience in digital marketing with proven successes Experience in creating (e.g. social media, video, use cases) is an advantage High self-motivation, design will, and a pronounced claim to continuously improve things Independent, structured way of working as well as a high level of commitment and stress resistance Sense of responsibility and the ability to keep an overview even in dynamic situations Strong sales and customer orientation as well as a pronounced hands-on mentality Entrepreneurial thinking and a good understanding of processes Very good German and English language skills in word and writing, further languages are an advantage We offer What we offer Innovative and high-tech work environment Early assumption of responsibility and varied tasks Comprehensive training and further education offer Respectful and appreciative corporate culture Diverse employee benefits Have we convinced you? Please send your online application to Kristina Trifunovic. For questions, you can reach us under Tel.: . On our career page, you will find all FAQs about your application with us.