Team Lead Digital Marketing 100%

Team Lead Digital Marketing 100% #

You love digital marketing, think data-based, and want to actively shape things? As Team Lead Digital Marketing, you will lead your team and consistently develop our digital marketing activities. You manage campaigns, performance channels, and budgets, use data, analytics, and AI for ongoing optimizations, and set new impulses along the customer journey. In doing so, you work closely with E-Commerce, advertising, purchasing, sales, and external partners.

Sursee

by arrangement

Scope of work ###

• Team leadership & development: Leading and further developing the team in Digital Marketing
• Digital marketing strategy: Strategic planning and management of digital campaigns across all relevant channels
• Budget & performance management: Management of budgets, forecasts, and marketing ROI
• Performance marketing: Responsibility and coordination for Paid Social, SEA, Display, and other performance channels
• Analytics & reporting: Further development of marketing analytics, tracking, and reporting
• AI & automation: Use of AI and automation to optimize processes and campaigns
• Testing & optimization:
• Establishment of a testing & learning culture for continuous performance increase
• Innovation & technology: Evaluation of new tools, technologies, platforms, and AI applications
• Stakeholder management: Close cooperation with E-Commerce, advertising, purchasing, sales, and external partners

Benefits ###

• Family-like, owner-managed company
• State-of-the-art administration with parking garage and sports changing rooms
• Modern and high-quality employee restaurant
• Friday from 1 pm in weekend mode
• Company car incl. fuel card
• Attractive shopping discounts online and in retail
• 5 weeks holiday (6 weeks from the age of 50)
• Generous loyalty bonuses as well as legendary staff party
• Tickets for various games of FC Luzern, EV-Zug, HC Ambri-Piotta, SC Bern, and Lausanne HC

Profile ###

• Education & further training: Higher education (HF/FH/Uni) or additional training is an advantage
• Leadership experience: Experience in functional leadership
• Professional experience: Several years of sound professional experience in the field of retail / digital marketing
• Marketing competence: Sound knowledge in performance marketing, campaign management, and marketing analytics
• Analytical strength: Pronounced data-based and analytical thinking as well as confident handling of relevant KPIs

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Your HR contact person ###

Yves Erni
+41419250383
yves.erni@ottos.ch

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