Marketing Generalist for Power Tools (m/f/d)

As a family-run, high-tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers, machine tools, EUV or electronics - TRUMPF is building technological worlds for future generations. Are you ready for new challenges?

Your tasks

• Planning and implementation of marketing activities and campaigns
• Further development of our website and our marketing systems
• Creation and optimization of landing pages
• Support in lead generation and customer contact (Sales)
• Construction and further development of CRM and lead nurturing processes
• Use of automations and AI tools to improve marketing processes
• Collaboration with Social Media, Paid Media, Sales and other internal teams
• Analysis and optimization of marketing measures
• Support with content projects and marketing materials
• Collaboration in the introduction of new tools and systems

What you bring

Must-have

• Completed studies in the field of marketing, communication, economics, media or a comparable field
• At least 3-5 years of professional experience in marketing
• Good understanding of modern marketing channels and customer journeys
• Interest in new technologies, AI and automation
• Experience with websites, CMS, CRM or marketing tools is an advantage
• Analytical and at the same time creative mindset
• Independent and structured way of working
• Good communication and teamwork skills

Nice-to-have

Experience in one or more of the following areas is a plus:

• CRM and Marketing Automation
• Website and CMS management
• Landing Pages and funnel systems
• E-Commerce
• AI tools
• Web Analytics
• Video and content production

What we offer

• A versatile marketing role with the opportunity to further develop existing activities and bring in new ideas.
• We are looking for someone who already brings experience, enjoys taking responsibility and is open to trying out new tools, technologies and marketing approaches.
• Plenty of creative freedom and the opportunity to actively help shape an international sales network.
• A dynamic, appreciative team with short decision-making paths.
• Attractive employment conditions, flexible working hours
• An environment that promotes innovation and further development.

Have we convinced you?

Please direct your online application to Kristina Trifunovic. For inquiries, you can reach us at Tel.: +41 (0) 58 257 62 06. On our career page, you will find all FAQs regarding your application with us.