Digital Marketing Specialist (m/f/d)

Company Description ##

Stäubli is a globally active provider of industrial and mechatronic solutions with four divisions: Electrical Connectors, Fluid Connectors, Robotics and Textile. Stäubli operates in 28 countries and is represented in 50 countries on four continents. The worldwide workforce of over 6,000 employees is committed to providing customers from almost all industrial sectors with comprehensive solutions and long-term support. Originally founded in 1892 as a small workshop in Horgen/Zürich, Stäubli is today an international group with its headquarters in Pfäffikon, Switzerland.
Stäubli Electrical Connectors develops advanced connection technology and solutions based on the reliable MULTILAM contact technology. In the field of photovoltaics, Stäubli is a pioneer and world market leader with its MC4 connector system. Stäubli provides connections for life in industries such as renewable energies, industrial and automation applications, power transmission and distribution, railway technology, welding automation, testing and measurement technology, medical devices, and e-mobility.

Job Description ##

As a Digital Marketing Specialist, you are responsible for optimizing digital marketing activities with a focus on social media, performance analysis, and the data-based further development and optimization of marketing automations. Your main tasks in this regard are:

• Planning, creation, and implementation of digital campaigns across various digital channels, particularly social media and marketing automation, as well as production of target-group-oriented content as part of integrated marketing communication.
• Holistic performance marketing including paid search, retargeting, and continuous optimization to increase traffic, engagement, and conversion.
• Setup, maintenance, and analysis of Google Analytics in cooperation with Corporate Communications.
• Development and implementation of integrated digital communication measures along the customer journey.
• Further development and optimization of marketing automations to increase efficiency, lead quality, and cross-channel impact.

Qualifications ##

• Bachelor's degree in the field of digital marketing, communication, or media or equivalent further training with several years of practical experience in digital marketing
• Sound experience with marketing and sales automation platforms (e.g., Eloqua)
• In-depth knowledge of Adobe Creative Cloud (e.g., Photoshop, InDesign, Premiere)
• Familiar with content management systems for social media
• Experience with Google Analytics, paid search (including Google Ads), and retargeting tools
• Very good in the application of the MS Office Suite (Outlook, Word, Excel, Ppt, MS Teams, SharePoint)
• German and English, each very good in spoken and written (B2/C1)

Additional Information ##

What we offer:

• A globally active Swiss family business with a very good market position and innovative high-performance solutions
• An appreciative corporate culture and motivated employees who will tackle daily challenges with you
• The advantages of a medium-sized company as well as those of an international group
• The opportunity to participate in future-oriented technologies
• Many other benefits such as flexible working hours, the possibility to work partly from home, a diverse range of internal training opportunities, parking spaces, additional bridge days, modern workplaces, and much more

#LI-PR1

If you click on the above link or any third-party link in this post, you will leave this website and be redirected to a third-party website where the terms of use and privacy policy of that website apply.

Job Location ##

Google Maps requires functional cookies to be activated.

Privacy Policy Imprint