Digital Performance Specialist (a) 80-100%

With our four casinos in Zürich, Pfäffikon SZ, St. Gallen and Winterthur as well as the online casino swisscasinos.ch, we are the leading casino group in Switzerland. Our versatile offering is supplemented by our technology company Swiss Casinos Technology as well as the restaurant George Bar & Grill above the rooftops of Zürich. Swisscasinos.ch is among the largest Swiss online casinos. To achieve our ambitious growth targets and further expand our digital visibility, we rely on data-based analyses and targeted performance strategies. Are you ready to take our online presence to the next level with your know-how and your sense for effective campaigns? Your Game • Performance Marketing & Tracking: Responsibility for the measurability and data quality of all performance marketing channels: Google Ads, Meta Ads, newsletter/CRM tools, Display, Affiliate, etc., from data collection to evaluation • Optimization of campaign setups: e.g., feed management, bidding strategies, audience setups, budget allocations • Ensuring and continuously checking tracking across all channels: pixel implementation, conversion setups, tag management (Google Tag Manager), consent management • Close cooperation with internal stakeholders (Data, Marketing, CRM, IT) to coordinate technical requirements, campaign and performance goals • Direct contact person and sparring partner for agencies - including evaluation, prioritization and quality assurance of their proposals • Analytics & Reporting: Analysis of data flows in Google Analytics, Ads reports, CRM reports; ensuring data quality and data integrity • Analysis of website, portal and app performance with the derivation of concrete optimization measures • Consulting & Innovation: Creation of dashboards, consulting and knowledge transfer for internal stakeholders • Responsibility and further development of attribution models • Active training of the team: Showing what is state-of-the-art, what is realistically achievable and how long operational implementations take • Development of best practices and guidelines for performance marketing, tracking and data quality Our Rules of the Game • You have at least 5 years of operational experience in performance marketing, ideally on the client side or as a lead in an agency • You bring excellent knowledge in Google Ads, Meta Ads, GA4, Google Tag Manager, consent tools and ideally also CRM/e-mail marketing platforms. Knowledge in the field of data protection, especially in the context of performance marketing, is an advantage • Ideally, you bring experience in creating dashboards with Looker Studio and Power BI • You have practical experience with tracking setups, pixel implementation, event tracking, enhanced conversions and ideally also Conversion API (Meta) • You have high numerical and analytical competence: ability to interpret campaign data and derive recommendations for action from it • You bring the ability to explain complex relationships simply (team enablement, training, advising management) • You are a proactive, strong-implementation personality who delivers solutions and shows initiative • You have very good communication skills to mediate internally between teams and to challenge agencies externally • Google Analytics certifications (GA4) and agency experience are an advantage • You are proficient in the German and English languages, both written and spoken • You have an impeccable reputation (criminal and debt enforcement register) Your Playing Field We offer extraordinary personalities an extraordinary working environment in which you can contribute and develop. In our attractive office premises of the online casino with a large terrace and lake view, a dynamic and collegial team awaits you. In addition to diverse development opportunities, generous social benefits, free parking spaces and paid birthday leave, other attractive benefits await you! With us, you will encounter flat hierarchies, short decision-making paths and a family-like corporate culture - definitely not a run-of-the-mill job, but with a WOW effect! Let's Play! Are you really in the mood for an exciting game? Wonderful, then we look forward to getting to know you. Our joint game begins in October 2026 or by arrangement. We will be supported by the agency Ads&Figures in the application process. With your application, you agree that Ads&Figures may view your application documents. Please submit your application exclusively via our online application form. Tanja Reichlin will be happy to answer your questions. More about our benefits at: www.swisscasinos.ch/benefits