Marketing Manager Partner Markets Europe (w/m/d)

As a RATIONAL Marketing Manager, you are responsible for the development and implementation of target group-specific marketing concepts and communication tools for the European partner markets. In this position, you will work both independently and as a member of a diverse team.

Your area of responsibility

• Analysis of country-specific markets and target groups to identify trends as well as the corresponding implementation of centrally developed marketing instruments
• Development of local digital communication measures within the framework of the global digital strategy
• Further development of marketing automation within the region
• Further development of Customer Lifecycle Journey Management
• Coordination of local media planning in cooperation with the Market Managers
• Conception and implementation of training for local employees and managers
• Functional leadership of the regional marketing resources
• Selection of suitable trade fairs to support our partners as well as their planning and organization together with the Market Managers
• Creation and management of reports and statistics as well as annual planning and control of the marketing budget in close coordination with the Director Partner Markets Europe
• Steering of marketing projects through goal-oriented project management
• Coordination and ensuring of the best-practice exchange on all marketing topics in the partner markets
• Support in the implementation of the strategy of the partner regions
• Close cooperation and strong networking with central marketing

Your profile

• Completed studies in Business Administration or Marketing
• At least five years of professional experience in the marketing of products requiring explanation or in comparable areas
• Ability to innovate as well as proactive thinking and acting
• Strong customer orientation
• Very good prior knowledge in the field of Digital Marketing
• High affinity for Social Media Management
• Experience in sales, in an international environment and in project management
• Strategic and entrepreneurial thinking, combined with a strong hands-on mentality and good conceptual skills
• Confident and convincing appearance at all levels
• Convincing presentation skills
• Very good English skills in speaking and writing; German skills are an advantage
• Willingness to travel within Europe (approx. 30-50 %)