Specialist in Content Marketing

Specialist in Content Marketing This is what you can expect: Planning, creating and coordinating posts in the form of texts that offer added value, integrated, data-based and along the customer journey on digital and analogue channels Developing, maintaining and implementing an integrated editorial plan Performance monitoring incl. KPI analysis and derivation of optimization measures Further development of content standards, guidelines and processes Close cooperation with departments as well as consulting on textual and conceptual questions This is what you bring: Degree or further education in the field of communication, publicistics or journalism Strong editorial and storytelling competence Experience with SEO, UX writing and customer journey mapping Understanding of digital channels and analogue formats Structured, independent working method with project management skills Analytical thinking and experience in performance-based optimization High competence in brand management, tonality and corporate wording Do you have questions about this position? jpidcea69d0jm jit0626jm jiy26jm