Senior Social Media Manager (m/w/d) 60-100% - medienjobs.ch

What you can look forward to.
The communication gives SBB a voice and a face. We design and manage internal and external communication across the entire group, engage people on our social media channels, and answer to the media. In a creative environment, you make our stories visible and impactful, work closely with topic managers, Community Manager (m/w/d) and multimedia specialists, and actively drive the further development of our channels.
Benefits such as a free GA, discounted travel abroad - also for the family - can be found on our website under Benefits.

What you can achieve.

• As a Social Media Manager (m/w/d), you design, coordinate, and publish content on SBB's social media channels, ensuring target group and channel-appropriate implementation.
• Together with the team, you develop creative storytelling formats and implement content in text, image, video, and audio in a modern, relevant, and impactful way.
• In the newsroom, you brief internal and external content producers, coordinate stakeholders, and ensure the quality of content before publication.
• You keep an eye on trends on relevant platforms, test new formats, and continuously develop SBB's social media presence.
• You regularly analyze the impact of communication measures and derive data-based optimizations and learnings.
• You actively bring topics into the newsroom process and work closely with Businesspartner (m/w/d), topic managers, Community Manager (m/w/d), as well as multimedia specialists. You activate Corporate Influencer (m/w/d) so that campaigns achieve additional reach.

What you bring with you.

• Thanks to your independent and networked way of working, you complete complex projects even under time pressure.
• With your analytical and data-driven approach, you derive concrete improvements from performance data.
• Strong editorial skills and a good sense for visual language, storytelling, and community needs characterize you, and you succeed in telling complex topics in a target-group-oriented manner.
• You bring at least 5 years of experience, preferably in an agency or a large company, in professional social media management, have operationally managed the channels of a brand, organization, or company, and know the relevant platforms, current trends, and the requirements for successful digital communication.
• You have a university degree (Uni/FH) in communication, journalism, marketing, or a related field.
• Business fluent oral and written German or French skills (C2) as well as good knowledge of the respective other language (min. B2) are required for this position.

Your salary and your benefits.
We have a fair and progressive salary system and actively advocate for equal pay. Therefore, more extensive and detailed information about the salary system at SBB is transparently available for viewing. This position is at requirement level J, regional allowance level 1. More about salary and benefits.

How to succeed in starting.
The fact that you want to move Switzerland with us is the greatest motivation for us. Therefore, we waive a cover letter for this position. If you would still like to share your motivation with us, you still have the opportunity to do so in our application tool.

Doing great things is easier with "du". That begins with your application.

Applications via e-mail unfortunately cannot be considered. For this position, we do not accept dossiers from personnel recruiters.