Marketing Manager

The employer is looking for a: Marketing & PR Manager (reported profession) Tasks: • development and implementation of global marketing and PR strategies for the Gruppo Giardino • positioning of our hotels as leading destinations in the luxury and lifestyle segment on the national and international tourist market • management of media relations, storytelling and active care of press, influencer and partner networks • planning and implementation of campaigns (online and offline) with clearly measurable KPIs • use of modern marketing tools based on artificial intelligence for market and competition analysis, as well as performance measurement • benchmarking with comparable luxury destinations and definition of concrete operational recommendations • close collaboration with the CEOs of the Gruppo, the General Managers of the hotels, the Operations department and external agencies • guarantee of a consistent and uniform brand presence (texts, design, coordinated image) Requirements: • multi-year experience in marketing and/or PR, preferably in the tourism or hotel industry • pronounced service-oriented mentality, with sensitivity towards guests, trends and markets • a wide network of contacts in the media, tourism and lifestyle is an advantage • excellent writing skills (German/English; additional languages are a plus), with a pronounced sensitivity for design and aesthetics • solid knowledge of luxury brands, sales dynamics and emotional storytelling • affinity with artificial intelligence, digital tools, data analysis and measurable marketing tools • entrepreneurial mentality, initiative and structured working method • creativity, excellent communication skills and ability to work under pressure Employment details: • place of work Ascona • 100% employment • employment from 01.08.2026, permanent • shift work, Sunday work and holiday work • salary to be agreed