Senior Social Media Manager (h/f/d) 60-100% - medienjobs.ch

What awaits you.
Communication gives a voice and a face to the CFF. We design and manage internal and external communication on a group-wide scale, interact with users on our social media channels, and answer media questions. In a creative environment, you make our stories visible and impactful, collaborating closely with thematic managers, multimedia specialists, and Community Managers (h/f/d). You actively participate in the evolution of our channels and their impact.
To learn about social benefits, such as the free GA and discounted travel abroad (also for the family), please visit our website in the "Social benefits" section.

What you can set in motion.

• As a Social Media Manager (h/f/d), you design, coordinate, and publish content on the CFF social channels, ensuring implementation adapted to target groups and channels.
• With the team, you develop creative storytelling formats and adapt content into text, image, video, and audio in a modern, relevant, and effective manner.
• In the Newsroom, you brief internal and external content producers, coordinate stakeholders, and ensure the quality of content before publication.
• You monitor trends on relevant platforms, test new formats, and continuously evolve the CFF presence on social networks.
• Relying on data, you regularly analyze the impact of communication actions and derive optimization paths and lessons learned.
• You actively propose topics in the Newsroom process and collaborate closely with thematic managers, multimedia specialists, Community Managers, and Business Partners (h/f/d). You mobilize internal influencers to maximize the reach of campaigns.

What you bring.

• Thanks to your autonomous and connected way of working, you succeed in carrying out complex projects, even under pressure.
• Through an analytical and data-driven approach, you deduce concrete improvements from performance.
• Excellent writing skills and a good sense of imagery, storytelling, and community needs; you know how to make complex subjects accessible to different audiences.
• You have at least 5 years of experience, preferably in an agency or a large company, in professional social media management. You have operationally managed the channels of a brand, organization, or company and know the relevant platforms, current trends, and the requirements of successful digital communication.
• You hold a university degree (Uni/HES) in communication, journalism, marketing, or a similar field.
• German or French are mastered orally and in writing (C2) and you have good knowledge of the other language (minimum B2).

Your salary and social benefits.
We have an equitable and progressive salary system and we actively commit to equal pay. This is why additional and detailed information on the CFF salary system can be consulted with full transparency. This position falls under requirement level J and entitles you to a level 1 regional allowance. Learn more about salary and social benefits.

Here is a good way to start.
The fact that you wish to move Switzerland with us is the greatest of motivations for us. We therefore refrain from asking for a cover letter for this position. If you wish, you nevertheless have the possibility to write to us in our application tool.