Senior Digital Analytics Engineer

We are among the leading online shops in Switzerland in both B2C and B2B, a combination that is almost unique in Europe. Since Roland Brack holds 100% of the shares, we determine our own course, independent of short-term shareholder interests and with the conviction that it can always be better.

Every click, every search, and every purchase in our shops generates data. From the shop and the app, they flow into the Data Layer, from there to Tealium and further, both client-side and server-side, to Adobe Analytics, Emarsys, our Recommendation Engine, advertising platforms, and many other systems.

We are looking for you for this central interface. You will take over our web and app tracking landscape, ensure that it runs reliably, and bring the tracking data as data products to our new Data Platform together with our Analytics team.

Senior Digital Analytics Engineer

What awaits you

• The professional and technical responsibility for our tracking infrastructure: from the Data Layer in the shop and app via Tealium to Adobe Analytics and the other systems that consume this data
• An honest starting position: grown complexity, real dependencies on advertising platforms and third-party systems, as well as a team that supports you in further development and does not just manage you
• Guided onboarding by our external expert. You start with direct access to his knowledge instead of starting from scratch
• A strong analytics team with whom you will build the tracking data products on our Databricks Platform and will be supported by our Data Platform team. In everyday life, you will work closely with our Data Analysts and Marketing
• Real scope for design: You will help shape how tracking quality is monitored with us, how data products from Adobe and Tealium are created, and how we further develop the lifecycle of our tools

What you bring with you

• Strong experience in web tracking: You understand how client-side and server-side tag management systems work (ideally Tealium, alternatively Google Tag Manager, Adobe Launch, or Segment), how a clean Data Layer is structured, and where the dirty realities of the web world lie (ITP, Ad Blocker, bots, etc.). Mobile app tracking does not deter you either
• Deep knowledge of client-side and server-side tracking for common ad platforms (Google, Meta, TikTok & Co.) and can find out directly in the browser which data goes where
• Confident in JavaScript and bring advanced SQL skills
• Understand data quality as your responsibility and not as a task to be completed when time permits. Tracking errors rarely become noticeable on their own and cannot be repaired retroactively
• Have a "Serving the Analyst" mentality: You do not build for yourself, but so that analysts and marketing teams can rely on the data
• Document cleanly and actively pass on your knowledge. This is a core requirement for this role, not an afterthought
• Experience with Adobe Analytics from an implementation perspective (variables, processing rules, classifications)
• Knowledge of Python, Databricks, or PySpark, or an interest in learning them. This is the stack we will use to build the tracking data products in the future
• Use AI tools in the workflow and continue to train yourself on your own initiative, simply because you enjoy professional growth
• Enjoy working with marketing, analysts, and developers and explain complex tracking topics so that everyone understands what needs to be done
• Speak fluent English and understand German well. Fluent German is a plus

We probably will not fit together so well if you:

• See tracking as a side task to be done when nothing else is pending
• Dislike switching between tool worlds, between tag management configuration, analytics suite, and data platform
• Prefer frameworks like SAFe or projects that begin with a specification (Lastenheft)
• Are more frustrated than motivated by imperfect systems - spoiler: we are not there yet
• See documentation as a tedious duty to be done when time permits
• Strictly separate work and good mood

Are you interested or do you have further questions?

Sercan Ugur is happy to assist you with any questions.

About us

«Together we shape the commerce of tomorrow» Brack.Alltron employs around 1300 people and generates over a billion in turnover. The company exists because one person had the courage to find new ways and walk them. Our success story shows that through every individual, something great is created together, and we love our uniqueness. W j4id10424671a j4it1041a j4iy26a