Online Marketing and Social Media Manager

Pistor AG is the leading, independent trading and service company for bakeries-confectioneries, gastronomy, and the health market. State-of-the-art logistics, innovative ideas, reliability, sustainable action, and a lot of passion - that is exactly what we use to make our customers more successful.

Now you have the chance to help write our company's success story.

Your tasks

• Responsibility for the Pistor website as well as the online shops together with the team
• Main responsibility for the Pistor social media channels as well as their operational and strategic development including maintenance, content coordination, and community management
• Development, management, and continuous optimization of performance marketing measures including SEA, SEO, and GEO along the customer journey in cooperation with the marketing managers and other stakeholders
• Operational planning and further development of the e-commerce channels as well as maintenance, coordination, and continuous optimization of the channel content (website/shops), including identification and implementation of optimization potentials in close cooperation with the shop managers and internal stakeholders
• Participation in the strategic further development of the website and e-commerce channels, coordinated with the overarching corporate and marketing strategy
• Analysis, monitoring, and reporting of the performance of the website, e-commerce channels, and campaigns based on relevant KPIs as well as derivation of data-based recommendations for action
• Responsibility for Google Analytics 4 (GA4) including tracking, evaluation, and interpretation of the data as well as ensuring a sound data basis for optimization measures
• Coordination of social media activities in cooperation with internal stakeholders such as marketing, corporate communications, and HR as well as external partners
• Specialist advice to internal stakeholders regarding cross-channel topic planning and market development
• Measurement of success of the channels including creation of result presentations, recommendations for action, and reportings

Your profile

• Commercial basic training and adequate further training in the field of marketing/online marketing
• Many years of experience in the field of online marketing with a focus on website/shops
• Very good knowledge in the field of social media & community management
• Very good understanding of performance marketing, SEA, SEO, GEO
• Very good knowledge of Google Analytics 4
• Sound knowledge in the field of customer experience and digital customer journeys
• Passion for customer-centric, digital solutions and communication
• Structured, independent, and reliable way of working as well as strong communication skills
• Analytical, networked way of thinking and high digital competence
• Good oral and written German and English skills, French skills an advantage

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