Digital Product & Fan Experience Manager 80-100% (m/f/d)

Your Mission
Do you think digitally, enjoy developing new ideas, and want to not only manage existing solutions but create new products? Do you understand how app, website, loyalty, payment, e-commerce, and data interplay to create a convincing digital experience? Then you are exactly right for us. As Digital Product & Fan Experience Manager, you will actively help shape the digital fan experience of FC Basel 1893. You will further develop our website and app, build new digital products and services, and connect the various touchpoints into a common digital FCB ecosystem. This is not just about technology. Our fans are at the center, along with the question of how we can make their digital journey simpler, more relevant, more personal, and more attractive. Your main tasks include:

• Strategic and operational further development of the FCB website (and FCB app as central digital touchpoints, from information architecture and navigation to user experience)
• Responsibility for the structure, content, and functionality of the website: further development of content areas, landing pages, and fan-relevant functions
• Connecting ticketing, e-commerce, content, CRM, payment, and loyalty (FanPoints) into a continuous, seamless fan experience across the website and app
• Development and prioritization of a digital product roadmap as well as accompanying new website and app features from the idea through implementation to go-live
• Ensuring performance, quality, and accessibility of the website (Core Web Vitals, loading times, WCAG accessibility, multilingual consistency)
• Coordination and management of external technology and development partners as well as agencies in the website and app environment
• Use of data and analytics for the continuous optimization of the customer journey, personalization of content and offers, and increasing ROI
• Observation of new technologies and digital trends as well as derivation of concrete ideas for new features, products, and services on the website and app

What you bring with you

• High affinity for digital products, technologies, and new business models
• Entrepreneurial thinking, initiative, and joy in implementing ideas into concrete products
• Good understanding of digital platforms and topics such as app, website, loyalty, payment, CRM, or e-commerce
• Analytical, structured, and solution-oriented way of working with a good sense for the needs of our fans
• Ability to coordinate different stakeholders as well as external technology partners and to set priorities
• Curiosity, pragmatism, and the will to tackle and drive forward new topics.

Are you ready to help shape the digital fan experience of FC Basel 1893? We are not looking for a classic webmaster, but a personality with digital entrepreneurial spirit who understands the website and app as products, contributes their own ideas, and implements them together with us. You can expect a newly created function with a lot of creative freedom and the opportunity to actively help shape the digital development of FC Basel 1893. Our goal is clear: We want to create a digital fan experience that is among the leading in sports and offers our fans an experience that fits FC Basel 1893, even digitally. Would you like to take on professional responsibility, contribute your ideas, and shape the digital future of FC Basel 1893 together with us? Then we look forward to your online application. [#FCBasel1893](< >) j4id10387205a j4it0937a j4iy26a