Digital Performance Employee, 80-100%

Dovida is a leading company for senior care in Switzerland. With us, the human being is at the center and we have been accompanying older people individually in their daily lives at home and relieving caring relatives - also at night and on weekends - since 2007. With around 2'000 employees, we are a reliable partner for individual and professional care. Digital Performance Employee (m/w/d), 80-100% To strengthen our team in Rheinfelden, we are looking for a committed and warm personality who is willing to go new ways and grow with us. Become part of the Dovida family, immediately or by arrangement as Digital Performance Employee (m/w/d), 80-100% The position of Digital Performance Employee (m/w/d) is responsible for the strategic planning, operational implementation and continuous optimization of all data-driven marketing measures. The primary goal is to maximize digital visibility, generate qualified leads (B2C, B2B and HR) and ensure a high conversion rate across all digital touchpoints of Dovida Switzerland. Your tasks: Online campaigns & lead generation: Independent control of all performance campaigns (Google Ads, Meta Ads, Display), including conception, budgeting and ongoing optimization of campaigns. Ensuring an efficient CPA (Cost per Acquisition) and CPL (Cost per Lead) is at the center of this. Website & Technology: Maintenance of the company website (CMS WordPress) on a technical level. Ensuring performance, revising landing pages and technically implementing and optimizing the new application flow. Collaboration with external web developers is coordinated independently. Analytics & Conversion Rate Optimization (CRO): Detailed tracking and reporting of all digital measures (e.g. via Google Analytics 4, Google Tag Manager). Preparing data for management reporting also belongs to this area. SEO strategy & agency management: Technical and strategic search engine optimization (SEO), including keyword analysis and briefings for content creation. Additionally, the person controls external digital and media agencies, monitors their performance and ensures the optimal ROI of external budgets. Your profile: Completed training or studies in the field of digital marketing, business informatics or comparable At least 2-4 years of solid professional experience in performance marketing and lead generation. Very good knowledge in handling Google Ads, Meta Ads Manager, Google Analytics (GA4) and Tag Manager. Experience in maintaining websites (preferably WordPress) and in handling SEO tools. Strong communication skills in German and English, Swiss German is an advantage High degree of initiative, "hands-on" mentality and solution orientation. Structured way of working and experience in managing external service providers. What we offer: Meaningful task with the opportunity to participate in shaping Home office (after training and arrangement) Free parking Highly motivated team that works hand in hand and is active every day with joy and enthusiasm for the quality of life of our customers and the satisfaction of our caregivers We look forward to receiving your complete application documents with salary expectations and availability. Please click on this link: Do you have any questions? Contact us by email (<>), or visit our website Dovida - person-centered home senior care for more information. jpid680126fjm jit0624jm jiy26jm