Marketing Manager -100%

Marketing Manager (f/m/d) -100% is the world market leader for dynamic measurement technology for recording pressure, force, torque and acceleration. Marketing Manager (f/m/d) -100% The group is the world market leader in dynamic measurement technology. We manufacture piezoelectric force, pressure and acceleration sensors as well as torque sensors and other measuring systems. We are a family business founded in 1959. Over 2,200 employees are passionately committed every day at more than 60 locations to developing innovative solutions for our customers. - Innovators work with . In this role, you develop and are responsible for the content and storytelling strategy for our sensor products and solutions in production-related applications — thought long-term, implemented precisely for the target group. You translate complex technology into convincing content along the customer journey and open up new channels for generating high-quality B2B leads. Marketing Manager (f/m/d) 100 % Your typical day You develop and are responsible for a long-term, consistent content and storytelling strategy for our sensor products and solutions. You create and control content across all relevant formats and channels — website, whitepapers, case studies, videos and social media. You identify new channels and opportunities for B2B lead generation and continuously develop them further. Together with BU Heads, Product Managers and Sales, you translate complex technical contexts and customer requirements into convincing, brand-compliant content along the customer journey. You work closely with the Regional Marketing Managers to adapt content to the market and roll it out internationally. You measure the performance of your content measures based on clear KPIs and derive targeted optimizations from them. Your profile You have a completed degree in marketing, communication, industrial engineering or a comparable field of study. You bring several years of experience in B2B content marketing — ideally in an industrial or technology-driven environment. You grasp technical topics and complex products and can prepare them appropriately for the target group. You develop content strategies and storytelling approaches independently — strong conceptually, hands-on in implementation. You bring a sound understanding of B2B lead generation and digital marketing channels. You communicate and write in English at a business level; German skills are a plus. You work in a structured, independent and collaborative manner — also across functions and regions. What you can expect from us A varied activity in an international and technology-driven environment The opportunity to actively help shape the global content and storytelling strategy and contribute your own ideas Close cooperation with various specialist departments as well as international teams and markets A dynamic working environment with high personal responsibility and creative freedom Attractive framework conditions and a structured induction New Work environment, good public transport connections and parking spaces at the door, above-average social and insurance benefits as well as other fringe benefits (shopping discounts, Winterthurer Sportpass, etc.) Berivan Buth, Talent Acquisition Partner, looks forward to your complete, meaningful application (CV, diplomas/certificates and work references, a cover letter is optional) via our online career tool. We welcome direct applications and ask for your understanding that we refrain from cooperating with personnel service providers. jpid1ba6f45jm jit0834jm jiy26jm