CRM, DATA & Automation Specialist - Permanent position

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title: CRM, DATA & Automation Specialist - Permanent position
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CRM, DATA & Automation Specialist - Permanent position
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Recognized and essential for over 40 years, Multi Personnel is an agency specializing in the provision of administrative and management personnel, temporary and permanent, in many economic sectors, such as banking, financial companies, multinationals, NGOs, SMEs, and local institutions.

We wish to recruit a CRM, DATA & Automation Specialist – Permanent position

Mission :
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• Drive and evolve Microsoft Dynamics 365 and its ecosystem in order to meet marketing, sales, and loyalty needs.
• Define and optimize CRM processes, customer journeys, and the lifecycles of prospects, members, and customers.
• Design workflows, automations, and integrations between the CRM, marketing tools, Microsoft Fabric, Dataverse, the website, and business applications.
• Guarantee data quality, governance, and added value: segmentation, deduplication, enrichment, and data exploitation.
• Develop dashboards and indicators, analyze journeys and performance, and identify levers for improvement.
• Contribute to lead generation and qualification and to the improvement of conversion rates.
• Identify and implement use cases related to automation, Microsoft Copilot, and generative AI.
• Ensure technological monitoring and be proactive in developing new uses for AI and data.
• Support and train users, act as an internal reference, and promote best practices.
• Collaborate with the Customer Marketing, Data, and IT teams, in compliance with governance, security, and data protection requirements.

Profile :
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• Higher education in marketing, CRM, MarTech, or a related field (Bachelor HES or equivalent).
• 3 to 5 years of experience in a CRM, marketing automation, data management, or process optimization function.
• Very good mastery of Microsoft Dynamics 365 and CRM processes.
• Good knowledge of Power Platform, Power Automate, Power BI, Dataverse, and Microsoft Fabric.
• Solid skills in data management, structuring, and governance.
• Marked interest in Microsoft Copilot, AI agents, and generative AI.
• Analytical, structured, and solution-oriented mindset, with a taste for continuous improvement.
• Autonomy, rigor, technological curiosity, and sense of service.

Your contact person :
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Your contact for this position is Elodie. With over 15 years of experience in the recruitment field, she will know how to support you, advise you, and provide answers to all your questions regarding the position. This job does not quite correspond to what you are looking for, but our values speak to you? Do not hesitate to send us your spontaneous application! We will only respond to applications whose profile matches the requested description.

Multi Personnel (Lausanne), a branch of Pemsa SA

• Multi Personnel (Lausanne), a branch of Pemsa SA

Rue Saint-Pierre 4
1003 Lausanne

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