Marketing & Communication Manager:in 60%

Marketing & Communication Manager:in 60% You enjoy working with people and are a results-driven personality with pronounced organizational talent? Then you are exactly right with us! In this position, you will be responsible for the marketing campaign for our BSc study programs - from campaign management to SEA and tracking to print and digital products - as well as the marketing of the BSc Hebamme and the MSc Hebamme and the MSc Pflege. We are located in the heart of Winterthur and have been a certified «Friendly Work Space» since 2014. Marketing & Communication Manager:in 60% Department: Health Start of work: September 1, 2026 or by agreement Tasks You can expect a varied activity as an important marketing key position between our marketing & communications team and the institutes. Your core tasks include: A valuable part of our team will be The operational main responsibility for the annual BSc main campaign (all study programs) and its coordination in agreement with our external agency, the interfaces and the strategic management The marketing of the BSc Hebamme study program - from budget planning to targeted measures to the development of effective advertising media The marketing of the Master's programs MSc Hebamme and MSc Pflege and the implementation of suitable marketing and communication measures within the budget The main responsibility for SEA across all performance areas (BSc, MSc and further education) and the ongoing optimization of the campaign together with the agency The main responsibility for tracking our digital activities (with Matomo) in cooperation with the agencies, the definition of relevant KPIs, the setup of meaningful reporting and the monitoring of market trends and competitors Further tasks: Competent contact person for internal questions about our corporate design Coordination of print and digital products for all BSc study programs and ensuring consistent presentation Profile The following should be brought: Completed training or studies in the field of marketing, communication or a related field and several years of professional experience In-depth knowledge of digital marketing - especially in SEA, web tracking (e.g. Matomo or Google Analytics) and the evaluation of key figures You are familiar with the effects of social media marketing and classic marketing channels and use both in a targeted and effective manner in the sense of a holistic 360° approach. Self-responsible and structured way of working and the ability to lead campaigns from planning to implementation in a sovereign manner Style-secure communication in German - written and spoken - and a good sense of target groups and tonality Advantageous, but not necessary: Experience in working with external agencies and the ability to control them in a targeted manner Experience in education marketing or in a similar institutional environment is an advantage Familiarity with CI/CD guidelines and their practical application rounds off your profile ideally Knowledge of CRM marketing and experience with corresponding tools are a plus What we offer The ZHAW University of Applied Sciences is one of the largest multi-disciplinary universities of applied sciences in Switzerland with over 14,000 students and over 11,000 further education participants as well as around 3,700 employees. The ZHAW Department of Health is one of the largest and most renowned centers in the German-speaking region for training and further education in the health professions. Over 2,000 students and 300 employees study, work and research at the modern campus in Winterthur. Our marketing & communications team ensures a strong and uniform appearance of the department and all institutes. The ZHAW is committed to mixed-gender and diverse teams to promote equality, diversity and innovation. What we offer We offer university-level working and employment conditions and actively promote the personal development of our employees and executives. A detailed description of the benefits can be found on the page Working at ZHAW. Here are the most important key points: Contact Becker Head of Marketing & Communication Department of Health Yeliz Sevinc Recruiting Manager