Digital Performance Specialist 80-100%

With our four casinos in Zürich, Pfäffikon SZ, St. Gallen and Winterthur as well as our online casino, we are the leading casino group in Switzerland. Our diverse range of offerings is complemented by our technology company Swiss Casinos Technology and the George Bar & Grill restaurant above the rooftops of Zürich. One of the largest online casinos belongs to us. To achieve our ambitious growth targets and further expand our digital visibility, we rely on data-based analyses and targeted performance strategies. Are you ready to take our online presence to the next level with your know-how and sense for effective campaigns? Digital Performance Specialist (m/f) 80-100% Your role Performance marketing & tracking: responsibility for the measurability and data quality of all performance marketing channels: Google Ads, Meta Ads, newsletter/CRM tools, display, affiliate, etc. from data collection to evaluation Optimization of campaign setups: e.g. feed management, bidding strategies, audience setups, budget allocations Ensuring and continuously checking tracking across all channels: pixel implementation, conversion setups, tag management (Google Tag Manager), consent management Close collaboration with internal stakeholders (data, marketing, CRM, IT) to coordinate technical requirements, campaign and performance goals Direct point of contact and sparring partner for agencies - including evaluation, prioritization and quality assurance of their proposals Analytics & reporting: analysis of data flows in Google Analytics, ads reports, CRM reports; ensuring data quality and data integrity Analysis of website, portal and app performance with derivation of concrete optimization measures Consulting & innovation: creation of dashboards, consulting and knowledge transfer for internal stakeholders Responsibility and further development of attribution models Active training of the team: showing what is state-of-the-art, what is realistically feasible and how long operational implementations take Development of best practices and guidelines for performance marketing, tracking and data quality Our rules You have at least 5 years of operational experience in performance marketing, ideally on the customer side or as a lead in an agency You bring excellent knowledge of Google Ads, Meta Ads, GA4, Google Tag Manager, consent tools and ideally also CRM/e-mail marketing platforms. Knowledge in the area of data protection, especially in the context of performance marketing, is an advantage Ideally, you have experience in creating dashboards with Looker Studio and Power BI You have practical experience with tracking setups, pixel implementation, event tracking, enhanced conversions and ideally also conversion API (Meta) You have a high level of numerical and analytical competence: ability to interpret campaign data and derive recommendations for action You bring the ability to explain complex relationships in a simple way (team enablement, training, consulting management) You are a proactive, implementation-oriented personality who delivers solutions and shows initiative You have very good communication skills to mediate internally between teams and externally to challenge agencies Google Analytics certifications (GA4) and agency experience are an advantage You are fluent in German and English, both written and spoken You have an impeccable reputation (criminal and debt enforcement register) Your playing field We offer exceptional personalities an exceptional working environment in which you can contribute and develop. In our attractive office space of the online casino with large terrace and lake view, a dynamic and collegial team awaits you. In addition to diverse development opportunities, generous social benefits, free parking and paid birthday leave, further attractive benefits await you! With us, you will find flat hierarchies, short decision-making paths and a family-like corporate culture - definitely not an 08/15 job, but with a WOW effect! Let's play! Are you really looking forward to an exciting game? Great, then we look forward to getting to know you. Our common game starts in October 2026 or by agreement. We will be supported in the application process by the agency Ads&Figures. By submitting your application, you agree that Ads&Figures may view your application documents. Please submit your application exclusively through our online application form. We will be happy to answer your questions. More about our benefits at: jpidf66b070jm jit0727jm jiy26jm