Senior Digital Analytics Specialist

V-ZUG E-Commerce & Website ### Our E-Commerce & Website team within the Omnichannel department is the heart of our digital presence - and data is our compass. We design and optimize our online channel, make informed decisions based on real insights, and continuously develop our platform. From web analytics infrastructure to management reporting, we ensure that digital growth remains measurable, traceable, and controllable. In doing so, we work closely with Digital Marketing, IT, and external partners - always with the goal of making our data not only accurate but also truly impactful. What the position offers you ### • You take full ownership of the web analytics infrastructure of one of the most well-known Swiss premium brands: GA4, GTM (web and server-side), BigQuery - you configure, control, and develop this infrastructure, not just making it a reliable basis for decision-making for the entire company • You ensure that data quality is not a coincidence: With a well-thought-out data layer design, systematic event tracking, cross-platform comparison (GA360, Contentsquare, Heap), and consistent quality assurance across multiple properties - B2B, B2C, and international - you create a data basis that everyone can rely on • You tell stories with data that resonate: Your monthly e-commerce reporting is aimed at stakeholders and management - clearly commented, visually prepared in Power BI and Looker Studio, and always with an eye on what really matters • You control our external analytics agency with a vision: From requirement definition to quality control, acceptance, and budget coordination in quarterly reviews - you are the technical expert who keeps an overview and sets clear guidelines • You bring compliance not as a burden, but as a quality feature: Cookiebot administration, Consent Mode v2 implementation, and nDSG/DSGVO-compliant analytics configuration are self-evident parts of a well-structured analytics world for you What you bring to the position ### • You have several years of hands-on experience with GA4 based on the event-based model - you already have a GA4 certification or will obtain it shortly, because quality standards are not indifferent to you • You master GTM (web and server-side) and BigQuery SQL at an advanced level - this is not a nice-to-have, it's your craft, which you work with daily • You develop dashboards in Power BI and/or Looker Studio - actively, not passively: You build, you design, you improve • You understand how performance marketing campaigns work: Audiences, Key Events, Conversion Tracking, advanced attribution - you know where the data comes from and what it means • You have experience in multi-territory and multi-language setups and know how to effectively manage external service providers - with clear requirements, consistent QA, and binding acceptance • As a real plus, you have GA4 360 experience, knowledge of Contentsquare or Heap, or skills in Python or R for data-driven analysis - those who bring this can shape even more with us • You work in a structured, independent, and reliable manner - deadlines are not negotiable for you, and documentation is not a tedious appendage, but part of professional work • You communicate proactively and understandably: Complex data topics prepared in such a way that they resonate with stakeholders - this is a strength that you use consciously • You have completed a degree (FH/Uni or vocational school) with a focus on Digital Marketing, Data Science, Business Informatics, or comparable - or you have acquired your knowledge through vocational training with several years of web analytics practice. Both count • You communicate in German at a negotiation level (working language), in English solidly for tool interfaces and documentation - French language skills are a welcome plus