Global Marketing Manager 100%

To strengthen our Global Marketing Team in Basel, we are looking for a committed personality as Global Marketing Manager as part of a maternity leave replacement from 10.01 for 10 months. In this role, you will be responsible for the global marketing strategy for a product portfolio across the entire product lifecycle. You will identify market potential, develop a differentiated product positioning, and control global product launches that create added value for surgeons, customers, and patients worldwide. In doing so, you will work closely with the Research & Development, Clinical Medical Affairs, Education, Field Marketing, and Sales departments and translate market and customer needs into innovative products and effective marketing strategies. Would you like to actively help shape the international success of innovative medical technology products? Then we look forward to your application: Tasks • You will develop the global marketing strategy as well as the positioning and prioritization of the product portfolio. • You will analyze market trends, competitive activities, clinical developments, and customer needs and derive strategic recommendations for action from them. • You will develop convincing value promises, target group segmentations, and differentiated product positionings across the entire product lifecycle. • You will be responsible for the global Go-to-Market strategy for product launches - from market segmentation to positioning to launch planning and market introduction. • You will control Pre-Launch, Launch, and Post-Launch activities and, together with the regional Marketing and Sales teams, ensure successful implementation worldwide. • You will develop global marketing campaigns as well as clinically based communication and sales documents for the successful positioning of products. • You will provide the sales organizations with effective Sales Enablement Tools, competitor comparisons, and arguments. • You will define and monitor relevant KPIs and derive measures for continuous optimization of product and marketing performance from them. Qualifications • Completed degree (Bachelor/Master) in Marketing, Business Administration, Life Sciences, Engineering, or a comparable field. • At least five years of professional experience in product marketing or product management or Global Marketing within an internationally active medical technology company. • Proven experience in developing and implementing global product launches and Go-to-Market strategies. • Distinct analytical skills as well as experience in handling CRM systems, digital marketing tools, and performance metrics. • Very good project management and stakeholder management skills. • Independent, proactive, and solution-oriented work as well as distinct communication and presentation skills. • Very good German and English skills in writing and speaking.