Project Manager Category Marketing – AI & Automation

With the new Commercial Growth platform, we are bundling Brack.Alltron Sourcing & Supplier Development, Category Marketing, and Growth Intelligence under one roof. Our goal: We want to multiply our assortment and market it effectively without teams and costs growing at the same rate. In Category Marketing, it is decided whether assortment becomes revenue: Deals, campaigns, and marketing initiatives are created here together with our suppliers and commercial teams. You ensure that these initiatives are cleanly translated into commercial, implemented efficiently, and become scalable through automation and AI.

Project Manager Category Marketing – AI & Automation

What to expect

• Further development of our deal/promotion processes, from deal selection to activation, and making them faster, more standardized, and scalable
• Identification of automation potential along the marketing processes, e.g., in deal/promotion planning, campaign setup, content and reporting, as well as joint implementation with IT
• Driving the use of AI in Category Marketing and in the platform: Identification of use cases, building prototypes, transferring into productive operation, and ensuring that the teams actually use them
• Interface to IT: Definition of business requirements, user stories, and acceptance criteria, prioritization in the backlog, as well as responsibility for testing and rollout
• Bringing together Category Marketing within Commercial with Marketing and IT, creating alignment, and ensuring that initiatives stay on track
• Creation of business cases, evaluations, and management updates as well as making the impact of our marketing initiatives measurable
• Your key performance indicators: Measurement of economic success, process efficiency, resource utilization, productive use of automation and AI, as well as adoption and stakeholder satisfaction.

What you bring with you

• Completed studies in business administration, business informatics, marketing, or a comparable field
• 2–4 years of professional experience, ideally in management consulting, in-house consulting, project management, or category or trade marketing, preferably with a connection to e-commerce or retail
• Understanding of commercial contexts in retail: Margin, conditions, supplier relationships, and promotion logic
• You work daily with AI tools, have already implemented your own use cases (e.g., prompting, workflows, agents), and know their possibilities and limits
• Good understanding of processes and automation; experience with tools such as n8n, Make, Power Automate, or SQL is a plus
• Experience in collaborating with IT and development teams, with agile methods as well as Jira and Confluence, as well as high conceptual skills
• High affinity for numbers and analyses, confident handling of Excel and BI tools
• Very good German and English skills

What distinguishes you: * A structured and solution-oriented way of working, even when the starting situation is still unclear

• The ability to bring different stakeholders together and bring projects across the finish line
• Entrepreneurial thinking, without losing sight of the commercial effect
• The desire not only to use AI, but to change the way we work with it
• Openness, ability to learn quickly, and joy in further development

Are you interested or do you have further questions?

Eveline Icobas is happy to assist you with any questions.

About us

«Together we shape the retail of tomorrow» Brack.Alltron employs around 1300 employees and generates over one billion in revenue. The company exists because one person had the courage to find new ways and walk them. Our success story shows that through every individual, something great arises together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and have joy in what we do every day.

Our hiring process

• You create your profile in our career portal and apply directly online for the advertised position.
• You will immediately receive an acknowledgment of receipt and, within at most 10 working days, you will receive feedback on how to proceed.
• While you show us your patience, we take personal time to review your application and define the next steps.