Head of Private Customer Market (B2C)

• 07 July 2026 • 80 - 100% • Indefinite duration • Lausanne Every day, tl transport more than 326'000 passengers - on 40 bus and metro lines by implementing sustainable mobility solutions. 1'800 employees operate a fleet of road and rail vehicles, circulating on a network long of 260 km. The public transport lines of tomorrow will crisscross the densest areas of the agglomeration and will allow easy access to residential areas, employment centers, shops and leisure activities. If you want to be an actor in our development, we invite you to join us ! We are looking for our future: Head of Private Customer Market (B2C) Your responsibilities To promote sustainable and attractive mobility, you participate in the definition of the modal shift strategy for the private customer market. In this capacity, you analyze the market, mobility behaviors and customer expectations in order to identify development opportunities. According to the omnichannel distribution strategy in place and based on your analyses and recommendations, you design, deploy and pilot the annual action plan aimed at sustainably increasing customer satisfaction, frequency and revenue. You ensure the monitoring of campaigns and marketing actions through relevant performance indicators, analyze the results obtained and formulate the necessary recommendations to improve their effectiveness. You guarantee the development of new products and services as well as the management of life cycles. You collaborate closely with the various departments of the company, pilot transversal projects and coordinate stakeholders to ensure the operational implementation of the marketing strategy. As the head of a multidisciplinary team, you accompany your employees in a collaborative work spirit and promote a results-oriented culture. Finally, you ensure rigorous monitoring of the customer segments under your responsibility and ensure the optimization of allocated budgets. Your profile • You have a HES or university degree (Bachelor or Master) with a specialization in marketing or economics • You have recognized experience of 5 to 7 years in a market or segment manager position, acquired within a service company or a communication agency • At ease with numbers and data, you have solid skills in market analysis, campaign management and performance monitoring • You have proven experience in managing complex projects • Experience in B2C and/or B2B environments, as well as team management experience, are assets • Good knowledge of German is also an advantage • Finally, your collaborative spirit, diplomacy, sense of priorities and excellent relational skills allow you to evolve with ease in a complex environment and to federate around common objectives Our collaboration Beyond the attractive benefits that we can offer you (Our benefits - Transports publics lausannois (t-l.ch) we are very attentive to offering you a respectful work environment by emphasizing our values: professionalism, dynamism, the desire to progress as well as the sense of welcome. If you share this vision then you will be in the right place. Additional information • Position between 80 and 100%, to be filled from October 1st, 2026 (or to be agreed) • Place of work: Perrelet administrative center, in Renens. • Recruitment process: pre-selections and exchanges with HR until August 7, on-site interviews (HR + manager) between August 17 and 31, situation placement at the beginning of September. Probable end of recruitment: around September 15 • Application deadline: July 17