Global Marketing Director EPD WH

• 10 August 2026 • 100% • Indefinite duration • Basel Job Requirements Main function : • Lead the commercial growth of the therapeutic area by creating specific global strategic business plans for Women's Health products (Brands, BGX, Gx and OTC/OTx) to drive global sales growth, outpace the market, and gain market share against competition in EPD markets, including geographic expansions into new markets. • Lead cross-functional growth teams to actively develop five-year strategies for the Women's Health therapeutic area to bring differentiated products and services. Ensure that the organization builds and improves the future therapeutic area portfolio with a broad vision taking into account deep insights from physicians, pharmacies/retail, buyers, customers, particularly placing patients at the heart of all our actions. Proactive approach to portfolio, therapeutic area, and brand management, permeating global commercial and development teams, by transmitting all ideas, findings, programs, and plans down to subsidiaries and field teams. Responsible for the entire therapeutic area value chain, from product ideation to improving patient adherence to improve treatment outcomes. Main responsibilities : Create marketing and commercial strategies: • As the global leader of the "growth team", lead the strategic marketing and commercial process for the therapeutic area and the therapeutic drugs/services under its responsibility. • Drive therapeutic area architecture, brand positioning, competitive differentiation, and messaging in all aspects of the therapeutic area and the brands concerned. • Continuously review and improve therapeutic area positioning, portfolio choice, and brand architecture. • Promote product and brand extensions into self-selection to properly improve category and brand coverage. • Work cross-functionally across Abbott EPD markets to develop comprehensive therapeutic area strategies, including corresponding plans, processes, and procedures to deliver everything to customers and patients. • Build global and subsidiary priorities to ensure appropriate portfolio management. • Develop a global promotional communication strategy in line with mandates and strategic imperatives. • Approve global product go-to-market strategies, including campaigns, positioning, key messages, and expenditure allocation, and provide guidance to subsidiaries for execution. • Full responsibility for global launch plans and their successful implementation in subsidiaries. • Provide strategic direction and coach portfolio managers, future portfolio managers, and global brand managers (GBM) on country teams during annual pre-planning meetings regarding their strategy, planned activities, and sales forecasts. • Coordinate the annual planning process for therapeutic areas and brands. Deploy marketing and commercial strategies to drive franchise growth: • Review and align strategic business plans for the marketing team (future and current). • Approve brand launch strategic plans in target countries within the assigned product group and define deployment priorities. • Set market share objectives, sales targets, and performance objectives for the assigned brand group/portfolio. • Guide subsidiary priorities to ensure appropriate portfolio management. Page 2 of 3 • Drive portfolio optimization / resource allocation including product improvements and line extensions. • Drive the product launch playbook (marketing material, seed information, medical information, indication messaging). • Drive global commercial activities to achieve commercial objectives. • Ensure that subsidiary marketing plans are aligned with strategy and portfolio imperatives, and that they are reviewed, challenged, and corrected. • Review GTM plans and ensure that launch excellence is adopted by subsidiaries for world-class execution. • Drive sales growth of assigned brands globally and in specific local markets, by supporting and leading subsidiaries. • Work closely with trade marketing managers and the sales department to promote portfolio sales, key accounts, and retail partnerships. • Decide on budget, resource allocation, and portfolio management for assigned products. • Drive and defend the support budget within global and local marketing teams. • Meet with subsidiary counterparts to review and challenge sales and marketing activities initiated locally for the assigned product group. • Supervise price changes for the assigned product group in any country. • Manage and drive launch planning and monitoring. • Coordinate subsidiary contributions to annual long-term global plans (Supply LRPs). Evaluate and submit new business opportunities to the Innovation Committee: • Ensure initial ideation and desire for the future portfolio as well as the business case for development, sourcing, co-development, and licenses & acquisitions (L&A) for short, midd