Senior Digital Analytics Engineer

What awaits you

• The technical and functional responsibility for our tracking infrastructure: from the Data Layer in the shop and app via Tealium to Adobe Analytics and the other systems that consume this data
• An honest starting position: grown complexity, real dependencies on advertising platforms and third-party systems, as well as a team that supports you in further development and does not just manage you
• Guided onboarding by our external expert. You start with direct access to his knowledge instead of starting from scratch
• A strong analytics team, with whom you will build and support the tracking data products on our Databricks Platform, supported by our Data Platform Team. In everyday work, you will work closely with our Data Analysts and Marketing
• Real scope for design: You will help shape how tracking quality is monitored with us, how data products from Adobe and Tealium are created, and how we further develop the lifecycle of our tools

What you bring with you

• Strong experience in web tracking: You understand how client-side and server-side Tag Management Systems work (ideally Tealium, alternatively Google Tag Manager, Adobe Launch or Segment), how a clean Data Layer is structured, and where the dirty realities of the web world lie (ITP, Ad Blocker, Bots etc.). Mobile app tracking does not deter you either
• Deep knowledge of client-side and server-side tracking for common ad platforms (Google, Meta, TikTok & Co.) and the ability to find out directly in the browser which data goes where
• Proficient in JavaScript and bring advanced SQL skills
• Understand data quality as your responsibility and not as a task to be completed when time permits. Tracking errors are rarely noticed on their own and cannot be repaired retroactively
• Have a "Serving the Analyst" mentality: You don't build for yourself, but so that analysts and marketing teams can rely on the data
• Document cleanly and actively share your knowledge. This is a core requirement for this role, not a side matter
• Experience with Adobe Analytics from an implementation perspective (variables, processing rules, classifications)
• Knowledge of Python, Databricks or PySpark, or the desire to learn them. This is the stack we will use to build tracking data products in the future
• Use AI tools in the workflow and continue to educate yourself on your own initiative, simply because you enjoy professional growth
• Enjoy working with marketing, analysts and developers and explain complex tracking topics so that everyone understands what needs to be done
• Speak fluent English and understand German well. Fluent German is a plus

We probably won't fit as well if you:

• See tracking as a side task to be done when nothing else is pending
• Dislike switching between tool worlds, between tag management configuration, analytics suite and data platform
• Prefer frameworks like SAFe or projects that begin with a specification (Lastenheft)
• Are more frustrated than motivated by imperfect systems - spoiler: we are not there yet
• See documentation as an annoying obligation to be done when time is left over
• Strictly separate work and good mood

Benefits

• Discounts: Attractive discounts in the Brack online shop as well as lunch discounts and staff restaurants in Mägenwil and Willisau.
• Recovery: At least 5 weeks of vacation; additionally, there is the possibility of buying vacation and taking unpaid leave.
• Development: Internal training in our own Academy as well as financial participation in external further education.
• Family: 18 weeks of paid maternity leave with the possibility of extension and 4 weeks of paid paternity leave.
• Insurance: Beyond the statutory requirements - 100% continued payment of wages as well as full financing of daily sickness insurance by the employer.
• Mobility: Free parking spaces, financial participation in public transport and pool vehicles for business appointments.

Are you interested or do you have further questions?

Sercan Ugur is happy to assist you with questions.

About us

"Together we shape the commerce of tomorrow" Brack.Alltron employs around 1300 people and generates over one billion in turnover. The company exists because one person had the courage to find new ways and follow them. Our success story shows that through every individual, something big is created together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and have joy in what we do every day.

Our hiring process

• You create your profile in our career portal and apply directly online for the advertised position.
• You will immediately receive an acknowledgment of receipt and, within a maximum of 10 working days, you will receive feedback on how to proceed.
• While you show us your patience, we take personal time to review your application and define the next steps.
• If your documents are convincing, then we get to know each other via live video call or in a personal interview.
• The "match" is mutually confirmed. Then we proceed to the second round of interviews where you get to know your future workplace and the team.
• YES - we have decided on each other! The employment contract will be delivered to you digitally, and after the contract is concluded, you will receive access to our internal communication channels, and at the same time, we will prepare your onboarding process.